Fast Casual Is Dead, Long Live Fast Casual: The Great QSR Convergence
The line between quick service and fast casual is disappearing — and that changes everything about how the industry competes
Customer satisfaction drives repeat visits, and repeat visits drive profit. The American Customer Satisfaction Index (ACSI) has been measuring how QSR chains stack up for over a decade, and the 2025-2026 data reveals clear winners, persistent losers, and a few surprises.