# Baskin-Robbins - QSR Chain Profile

> Source: https://qsr.pro/chains/baskin-robbins
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Ice cream chain famous for 31 flavors

Ice cream chain famous for 31 flavors

## Chain facts

- Founded: 1945
- Headquarters: Canton, Massachusetts
- Segment: other
- Parent company: Inspire Brands

## Recorded metrics

- 2019 us unit count: 1977 — QSR Pro estimates
- 2020 us unit count: 2026 — QSR Pro estimates
- 2021 us unit count: 2038 — QSR Pro estimates
- 2022 us unit count: 2073 — QSR Pro estimates
- 2023 us unit count: 2047 — QSR Pro estimates
- 2024 initial investment max: 402200 — FDD
- 2024 royalty rate: 5.9 — FDD
- 2024 us unit count: 2127 — QSR Pro estimates
- 2024 unit count: 2500 — Company reports
- 2024 system sales: 700000000 — Industry reports
- 2024 auv: 370000 — Franchise analysis
- 2024 franchise fee: 25000 — FDD
- 2024 initial investment min: 94350 — FDD
- 2025 us unit count: 2095 — QSR Pro estimates
- 2025 global unit count: 2500 — QSR Pro estimates
- 2025 franchised pct: 90 — QSR Pro estimates