# Dairy Queen - QSR Chain Profile

> Source: https://qsr.pro/chains/dairy-queen
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Soft-serve ice cream and fast-food restaurant chain

Soft-serve ice cream and fast-food restaurant chain

## Chain facts

- Founded: 1940
- Headquarters: Minneapolis, Minnesota
- Segment: other
- Parent company: Berkshire Hathaway

## Recorded metrics

- 2019 us unit count: 4217 — QSR Pro estimates
- 2020 us unit count: 4091 — QSR Pro estimates
- 2021 us unit count: 4150 — QSR Pro estimates
- 2022 us unit count: 4087 — QSR Pro estimates
- 2023 us unit count: 4213 — QSR Pro estimates
- 2024 initial investment max: 1800000 — FDD
- 2024 royalty rate: 4 — FDD
- 2024 us unit count: 4200 — QSR Pro estimates
- 2024 unit count: 7000 — Company reports
- 2024 system sales: 5000000000 — Industry reports
- 2024 auv: 850000 — Franchise reports
- 2024 franchise fee: 45000 — FDD
- 2024 initial investment min: 382000 — FDD
- 2025 us unit count: 4196 — QSR Pro estimates
- 2025 global unit count: 7000 — QSR Pro estimates
- 2025 franchised pct: 90 — QSR Pro estimates
- 2025 drive thru seconds: 360 — QSR Pro estimates