# Domino's Pizza - QSR Chain Profile

> Source: https://qsr.pro/chains/dominos
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Pizza delivery and carryout chain with technology-driven ordering

Pizza delivery and carryout chain with technology-driven ordering

## Chain facts

- Founded: 1960
- Headquarters: Ann Arbor, Michigan
- Segment: pizza

## Recorded metrics

- 2019 us unit count: 6003 — QSR Pro estimates
- 2020 us unit count: 6141 — QSR Pro estimates
- 2021 us unit count: 6294 — QSR Pro estimates
- 2022 us unit count: 6399 — QSR Pro estimates
- 2023 us unit count: 6693 — QSR Pro estimates
- 2024 initial investment max: 777000 — QSR Pro estimates
- 2024 system sales: 18800000000 — Annual Report
- 2024 auv: 1070000 — Company reports
- 2024 franchise fee: 25000 — FDD
- 2024 us unit count: 6668 — QSR Pro estimates
- 2024 royalty rate: 6 — QSR Pro estimates
- 2024 initial investment min: 333000 — QSR Pro estimates
- 2024 unit count: 20500 — SEC filings
- 2025 digital sales pct: 85 — QSR Pro estimates
- 2025 loyalty penetration pct: 35 — QSR Pro estimates
- 2025 us unit count: 6828 — QSR Pro estimates
- 2025 global unit count: 20500 — QSR Pro estimates
- 2025 franchised pct: 99 — QSR Pro estimates

[Domino's Pizza franchise cost guide](https://qsr.pro/franchise-costs/dominos)