# Dunkin' - QSR Chain Profile

> Source: https://qsr.pro/chains/dunkin
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Coffee and donut chain with breakfast and beverage focus

Coffee and donut chain with breakfast and beverage focus

## Chain facts

- Founded: 1950
- Headquarters: Canton, Massachusetts
- Segment: coffee

## Recorded metrics

- 2019 us unit count: 8535 — QSR Pro estimates
- 2020 us unit count: 8788 — QSR Pro estimates
- 2021 us unit count: 9082 — QSR Pro estimates
- 2022 us unit count: 9081 — QSR Pro estimates
- 2023 us unit count: 9338 — QSR Pro estimates
- 2024 royalty rate: 6 — QSR Pro estimates
- 2024 system sales: 11700000000 — Industry reports
- 2024 auv: 930000 — Franchise reports
- 2024 franchise fee: 40000 — FDD
- 2024 us unit count: 9374 — QSR Pro estimates
- 2024 initial investment max: 707000 — QSR Pro estimates
- 2024 initial investment min: 303000 — QSR Pro estimates
- 2024 unit count: 12600 — Company reports
- 2025 digital sales pct: 38 — QSR Pro estimates
- 2025 drive thru seconds: 300 — QSR Pro estimates
- 2025 loyalty penetration pct: 42 — QSR Pro estimates
- 2025 us unit count: 9515 — QSR Pro estimates
- 2025 global unit count: 12600 — QSR Pro estimates
- 2025 franchised pct: 90 — QSR Pro estimates

[Dunkin' franchise cost guide](https://qsr.pro/franchise-costs/dunkin)