# McDonald's - QSR Chain Profile

> Source: https://qsr.pro/chains/mcdonalds
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


The world's largest fast-food chain serving burgers, fries, and breakfast items

The world's largest fast-food chain serving burgers, fries, and breakfast items

## Chain facts

- Founded: 1955
- Headquarters: Chicago, Illinois
- Segment: burger

## Recorded metrics

- 2019 us unit count: 12752 — QSR Pro estimates
- 2020 us unit count: 12764 — QSR Pro estimates
- 2021 us unit count: 12788 — QSR Pro estimates
- 2022 us unit count: 13099 — QSR Pro estimates
- 2023 us unit count: 12860 — QSR Pro estimates
- 2024 initial investment max: 2500000 — FDD
- 2024 royalty rate: 4 — FDD
- 2024 us unit count: 13175 — QSR Pro estimates
- 2024 unit count: 41800 — Company reports
- 2024 system sales: 129900000000 — 2024 Annual Report
- 2024 auv: 3100000 — Franchise disclosure
- 2024 franchise fee: 45000 — FDD
- 2024 initial investment min: 1500000 — FDD
- 2025 us unit count: 13618 — QSR Pro estimates
- 2025 global unit count: 41800 — QSR Pro estimates
- 2025 franchised pct: 95 — QSR Pro estimates
- 2025 digital sales pct: 40 — QSR Pro estimates
- 2025 drive thru seconds: 366 — QSR Pro estimates
- 2025 loyalty penetration pct: 40 — QSR Pro estimates

[McDonald's franchise cost guide](https://qsr.pro/franchise-costs/mcdonalds)