# Starbucks - QSR Chain Profile

> Source: https://qsr.pro/chains/starbucks
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Global coffeehouse chain specializing in coffee, tea, and baked goods

Global coffeehouse chain specializing in coffee, tea, and baked goods

## Chain facts

- Founded: 1971
- Headquarters: Seattle, Washington
- Segment: coffee

## Recorded metrics

- 2019 us unit count: 15285 — QSR Pro estimates
- 2020 us unit count: 15497 — QSR Pro estimates
- 2021 us unit count: 15871 — QSR Pro estimates
- 2022 us unit count: 16253 — QSR Pro estimates
- 2023 us unit count: 16297 — QSR Pro estimates
- 2024 initial investment max: 700000 — FDD
- 2024 us unit count: 16724 — QSR Pro estimates
- 2024 royalty rate: 6 — QSR Pro estimates
- 2024 system sales: 36200000000 — SEC filings
- 2024 auv: 950000 — Industry analysis
- 2024 franchise fee: 40000 — FDD
- 2024 initial investment min: 400000 — FDD
- 2024 unit count: 38000 — Company reports
- 2025 global unit count: 38000 — QSR Pro estimates
- 2025 franchised pct: 41 — QSR Pro estimates
- 2025 digital sales pct: 34 — QSR Pro estimates
- 2025 drive thru seconds: 400 — QSR Pro estimates
- 2025 loyalty penetration pct: 57 — QSR Pro estimates
- 2025 us unit count: 17352 — QSR Pro estimates