# Taco Bell - QSR Chain Profile

> Source: https://qsr.pro/chains/taco-bell
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Mexican-inspired QSR serving tacos, burritos, and quesadillas

Mexican-inspired QSR serving tacos, burritos, and quesadillas

## Chain facts

- Founded: 1962
- Headquarters: Irvine, California
- Segment: mexican
- Parent company: Yum! Brands

## Recorded metrics

- 2019 us unit count: 6237 — QSR Pro estimates
- 2020 us unit count: 6238 — QSR Pro estimates
- 2021 us unit count: 6643 — QSR Pro estimates
- 2022 us unit count: 6775 — QSR Pro estimates
- 2023 us unit count: 6838 — QSR Pro estimates
- 2024 initial investment max: 3400000 — FDD
- 2024 royalty rate: 5.5 — FDD
- 2024 us unit count: 7194 — QSR Pro estimates
- 2024 unit count: 8200 — Yum! Brands reports
- 2024 system sales: 15000000000 — Company reports
- 2024 auv: 1800000 — Franchise reports
- 2024 franchise fee: 45000 — FDD
- 2024 initial investment min: 575000 — FDD
- 2025 us unit count: 7284 — QSR Pro estimates
- 2025 global unit count: 8200 — QSR Pro estimates
- 2025 franchised pct: 94 — QSR Pro estimates
- 2025 digital sales pct: 36 — QSR Pro estimates
- 2025 drive thru seconds: 278 — QSR Pro estimates
- 2025 loyalty penetration pct: 30 — QSR Pro estimates

[Taco Bell franchise cost guide](https://qsr.pro/franchise-costs/taco-bell)