# Whataburger - QSR Chain Profile

> Source: https://qsr.pro/chains/whataburger
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Texas-based burger chain with 24-hour service and regional cult following

Texas-based burger chain with 24-hour service and regional cult following

## Chain facts

- Founded: 1950
- Headquarters: San Antonio, Texas
- Segment: burger
- Parent company: BDT Capital Partners

## Recorded metrics

- 2019 us unit count: 718 — QSR Pro estimates
- 2020 us unit count: 715 — QSR Pro estimates
- 2021 us unit count: 737 — QSR Pro estimates
- 2022 us unit count: 731 — QSR Pro estimates
- 2023 us unit count: 760 — QSR Pro estimates
- 2024 royalty rate: 5 — QSR Pro estimates
- 2024 system sales: 3300000000 — Industry reports
- 2024 auv: 3500000 — Industry analysis
- 2024 us unit count: 757 — QSR Pro estimates
- 2024 initial investment max: 1428000 — QSR Pro estimates
- 2024 initial investment min: 535500 — QSR Pro estimates
- 2024 unit count: 900 — Company reports
- 2025 us unit count: 771 — QSR Pro estimates
- 2025 global unit count: 900 — QSR Pro estimates
- 2025 franchised pct: 15 — QSR Pro estimates