# Wingstop - QSR Chain Profile

> Source: https://qsr.pro/chains/wingstop
> Publisher: QSR Pro
> Last content update: 2026-07-03T16:41:58.665264+00:00


Chicken wing restaurant specializing in various wing flavors

Chicken wing restaurant specializing in various wing flavors

## Chain facts

- Founded: 1994
- Headquarters: Dallas, Texas
- Segment: chicken

## Recorded metrics

- 2019 us unit count: 1193 — QSR Pro estimates
- 2020 us unit count: 1344 — QSR Pro estimates
- 2021 us unit count: 1483 — QSR Pro estimates
- 2022 us unit count: 1719 — QSR Pro estimates
- 2023 us unit count: 1917 — QSR Pro estimates
- 2024 initial investment max: 1017700 — FDD
- 2024 royalty rate: 6 — FDD
- 2024 us unit count: 2086 — QSR Pro estimates
- 2024 unit count: 2300 — SEC filings
- 2024 system sales: 3400000000 — Company reports
- 2024 auv: 1600000 — SEC filings
- 2024 franchise fee: 30000 — FDD
- 2024 initial investment min: 358200 — FDD
- 2025 us unit count: 2400 — QSR Pro estimates
- 2025 global unit count: 2300 — QSR Pro estimates
- 2025 franchised pct: 98 — QSR Pro estimates
- 2025 digital sales pct: 70 — QSR Pro estimates
- 2025 loyalty penetration pct: 28 — QSR Pro estimates

[Wingstop franchise cost guide](https://qsr.pro/franchise-costs/wingstop)