Trump Lifts Select Food Tariffs: What the Executive Order Means for Restaurant Operators

The executive order arrived without much runway. President Trump signed it, lifting tariffs on a targeted list of food and foodservice imports: beef, coffee and tea, cocoa, spices, tropical fruit and juice, bananas, oranges, tomatoes, and fertilizers. For an industry that has absorbed nearly 40% in cumulative food cost increases over the past four years, even partial relief matters.

But partial is the operative word. Chicken, pork, dairy, and wheat remain subject to tariffs. Country-specific levies on products from Brazil and India stay in place. And the political landscape around trade policy has demonstrated, repeatedly, that today's relief can become tomorrow's renegotiation.

Here is what operators actually need to know.

What Changed: The Relief List

The tariff removals cover a meaningful set of categories for the foodservice industry.

Beef is the headline item. Ground beef, whole muscle cuts, and processed beef products imported under the affected classifications are now cleared. For burger chains, beef-centric fast casuals, and full-service concepts with steak programs, this directly reduces one of the highest-cost line items on the P&L. Beef prices had already been elevated by domestic herd dynamics; the tariff layer on top added further compression to margins.

Coffee and tea are also off the tariff list. For operators running coffee programs, whether in a dedicated beverage concept or as a breakfast daypart driver, import costs on green coffee beans and tea fall. Roasted coffee had been among the categories specifically cited as taking a tariff hit. The reversal helps specialty operators who source single-origin imports and mainstream chains purchasing commodity arabica alike.

Tropical fruit and juice, cocoa, spices, bananas, oranges, and tomatoes round out the removal list. Tomatoes are particularly relevant for QSR: they appear in nearly every burger, sandwich, and Mexican-inspired menu format. The tariff on tomatoes had been a quiet but persistent cost pressure across the industry. Cocoa matters for dessert-forward concepts and beverage chains with chocolate-based drinks. Spices affect everyone.

Fertilizer is on the removal list too. That one operates on a longer lag, lowering input costs for domestic produce farmers, which should reduce domestic ingredient prices over the next growing season.

What Didn't Change: The Pressure Points

The exemptions are just as important as the removals, and operators need to read them carefully.

Chicken remains subject to tariffs. This is consequential. Chicken is the highest-volume protein in American QSR, appearing across virtually every major category from tenders and sandwiches to nuggets and wraps. Operators in the chicken segment, including those running dedicated chicken concepts, were hoping for relief that did not arrive. The chicken sandwich wars have driven consumer expectations for chicken quality and frequency. The tariff burden on poultry has not been lifted.

Pork stays on the list. That affects operators running breakfast dayparts heavily weighted toward bacon and sausage, along with concepts built around pulled pork, carnitas, or other pork-forward formats.

Dairy remains tariffed. Cheese, butter, and cream are cost inputs for pizza, breakfast sandwiches, and premium burger builds. Dairy had already been listed alongside confectionery, olive oil, and frozen fries as categories hit particularly hard by existing tariff structures.

Wheat stays on the tariff list. Bread, buns, tortillas, and pasta concepts face continued cost pressure on their base ingredient. This hits sub sandwich chains, pizza operators, and burger chains that use buns as a meaningful volume item.

Country-specific tariffs are not removed by this executive order. Products from Brazil and India, for example, remain subject to their respective levies regardless of category. Operators sourcing Brazilian coffee, Indian spices, or similar origin-specific imports will not see full relief even for categories that were technically cleared in the general order.

The Industry's Response

The National Restaurant Association issued a statement supporting the tariff removals. The NRA's position reflects the cumulative weight of what operators have absorbed: food costs up nearly 40% over four years, full-service restaurant menu prices running 4.1% year-over-year, limited-service at 3.4%.

The data on tariff impact across businesses has been stark. According to available survey data, 47% of businesses said tariffs directly caused them to raise menu prices. Among restaurant operators specifically, 78% reported a lift in food costs from tariff exposure, and 76% said rising ingredient costs directly impact their profit margins. Separately, 62% of operators have already raised menu prices to offset wage increases, compounding the pressure on consumers who are already resistant to paying more.

Smaller operators have felt this disproportionately. Independent restaurants and small franchise groups lack the purchasing scale of national chains. A 50-unit regional chain buying beef has no leverage compared to a 15,000-unit system. Any tariff relief hits larger operators first and filters down more slowly to smaller ones, whose contracts tend to reset on a lag.

How to Think About This as an Operator

The practical calculus depends on your menu mix.

If your concept is beef-heavy, whether a burger chain, a steak QSR, or a fast casual with a protein bowl centered on beef, this is a genuine cost improvement. The tariff removal does not fix the underlying cattle herd contraction that has pushed domestic beef prices up, but it removes the additional import cost layer. Watch your distributor contracts: some lock pricing quarterly or semi-annually, so the benefit may not flow through immediately.

If you run a chicken-forward concept, nothing changed. The same cost pressure applies. The value meal competition in the chicken segment continues with no tariff relief on the core protein.

If you run a coffee-forward program, the removal on coffee and tea imports is welcome. For concepts building out premium beverage programs, this modestly improves unit economics on the ingredient side.

Dairy-heavy menus, including pizza chains, breakfast-forward concepts, and operators relying on cheese as a feature ingredient, are still absorbing tariff costs. No change there.

Every operator with significant pork exposure in their daypart mix, specifically breakfast, needs to plan for continued cost management on bacon, sausage, and ham without relief from this order.

What to Watch: Remaining Risks

The tariff environment in 2026 has not been stable, and operators should treat this relief as real but not permanent.

Country-specific tariffs remain a variable. If your supply chain sources from Brazil, India, or other countries with bilateral tariff agreements that have not changed, the category-level removal may not apply to your actual purchases. Operators should verify with their distributors and suppliers which specific products and origins are covered.

Potential reversals are a structural risk. The current administration has used tariffs as a negotiating tool, and the removal of these food tariffs could be rescinded or modified if trade negotiations shift. Operators who signed long-term ingredient contracts based on current pricing need to assess their exposure if conditions change again.

The alcohol sector remains significantly affected and was not part of this order. Restaurant and bar concepts with substantial alcohol revenue have been absorbing tariff pressure on imported wines, spirits, and beer that has not been addressed.

Menu price normalization will take time even if costs decline. Operators who raised prices to offset tariff-driven food cost increases will face consumer resistance if they try to hold higher prices after input costs fall. The math on when to pass savings back versus when to restore margins will depend on traffic trends, competitive positioning, and consumer tolerance in each market.

The Bigger Picture

One executive order does not resolve the structural cost pressures facing the restaurant industry. Food cost inflation of nearly 40% over four years has permanently repriced the economics of operating a restaurant, regardless of what happens with trade policy. The relief on beef, coffee, and produce is meaningful but narrow. The categories left off the list, including poultry, pork, and dairy, represent enormous volume in the QSR segment.

The National Restaurant Association's support for the order signals the industry's broader posture: take the wins where they come, but recognize that tariff policy remains a live variable. The NRA and other trade groups have been advocating for broader foodservice exemptions, and this order represents partial success.

For operators, the immediate priorities are to confirm which specific products in your supply chain actually benefit from the removals, model the cost impact through your current contract structures, and avoid building menu pricing decisions on the assumption that current relief will remain stable indefinitely.

The beef-forward operator gets a break. The chicken operator does not. That asymmetry is worth mapping against your competitive set, because if your beef-focused competitors see cost relief and you are running a chicken program without it, the value equation in your market may shift.

QSR operators have spent four years adjusting to cost pressure. The executive order offers some room to breathe on select categories. That is not nothing. But the operators who will benefit most are the ones who model it precisely rather than react to headlines.