Blaze Pizza vs Potbelly Sandwich ShopFranchise Comparison 2026
Blaze Pizza and Potbelly Sandwich Shop represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Blaze Pizza | Potbelly Sandwich Shop | Difference |
|---|---|---|---|
| Franchise Fee | $30,000 | $35,000 | -14% |
| Total Investment (Low) | $350,000 | $395,000 | -11% |
| Total Investment (High) | $850,000 | $893,000 | -5% |
| Cash Required | $250,000 | $300,000 | -17% |
| Royalty Rate | 5.0% | 6.0% | Lower |
| Advertising Fee | 1.0% | 1.5% | Lower |
| Estimated Revenue | $850,000 | $950,000 | -11% |
| Number of Locations | 340 | 400 | Fewer |
| Year Founded | 2011 | 1977 | Newer |
| Training Duration | 3 weeks | 4 weeks | Shorter |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Blaze Pizza
Fast-fire'd artisan pizzas with unlimited toppings. Fast-casual positioning with build-your-own model similar to Chipotle.
About Potbelly Sandwich Shop
Toasty warm sandwiches, salads, soups, and shakes. Chicago heritage brand with neighborhood vibe.
Investment Comparison
Blaze Pizza requires a lower initial investment (avg $600,000) compared to Potbelly Sandwich Shop(avg $644,000), making it more accessible for first-time franchisees. However, Potbelly Sandwich Shop may offer higher revenue potential.
Fee Structure
Blaze Pizza has lower ongoing fees (6.0% total) compared to Potbelly Sandwich Shop(7.5% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Potbelly Sandwich Shop has a significantly larger footprint with 400 locations compared to Blaze Pizza's 340. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Blaze Pizza vs Potbelly Sandwich Shop franchise?
Blaze Pizza requires an initial investment of $350,000 to $850,000, while Potbelly Sandwich Shop requires $395,000 to $893,000. Blaze Pizza has the lower average investment at $600,000.
What are the ongoing fees for Blaze Pizza vs Potbelly Sandwich Shop?
Blaze Pizza charges a 5.0% royalty plus 1.0% advertising fee (6.0% total). Potbelly Sandwich Shop charges 6.0% royalty plus 1.5% advertising fee (7.5% total). Blaze Pizza has lower total ongoing fees.
Which franchise makes more money: Blaze Pizza or Potbelly Sandwich Shop?
Based on estimated average unit revenue, Potbelly Sandwich Shop generates $950,000 per location compared to $850,000 for Blaze Pizza. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Blaze Pizza have vs Potbelly Sandwich Shop?
Blaze Pizza has 340 locations, while Potbelly Sandwich Shop has 400 locations. Potbelly Sandwich Shop has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Blaze Pizza or Potbelly Sandwich Shop a better franchise investment in 2026?
Both Blaze Pizza and Potbelly Sandwich Shop are established QSR brands with proven models. Blaze Pizza offers a lower entry point, while Potbelly Sandwich Shop shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
Stay Updated on Franchise Comparisons
Get detailed franchise cost analysis and investment insights delivered weekly.
QSR Intelligence Briefing
Daily insights on the QSR industry. No spam, just intelligence.