Moe's Southwest Grill vs JollibeeFranchise Comparison 2026
Moe's Southwest Grill and Jollibee represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Moe's Southwest Grill | Jollibee | Difference |
|---|---|---|---|
| Franchise Fee | $30,000 | $50,000 | -40% |
| Total Investment (Low) | $350,000 | $600,000 | -42% |
| Total Investment (High) | $710,000 | $1.5M | -53% |
| Cash Required | $250,000 | $500,000 | -50% |
| Royalty Rate | 5.0% | 5.0% | Same |
| Advertising Fee | 3.0% | 5.0% | Lower |
| Estimated Revenue | $920,000 | $2.2M | -58% |
| Number of Locations | 720 | 100 | More |
| Year Founded | 2000 | 1978 | Newer |
| Training Duration | 4 weeks | 8 weeks | Shorter |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Moe's Southwest Grill
Fresh Tex-Mex with free chips and salsa. Part of Focus Brands. Strong unit economics and operational simplicity.
About Jollibee
Filipino fast food chain featuring Chickenjoy and Jolly Spaghetti. Growing US presence with strong Filipino-American following.
Investment Comparison
Moe's Southwest Grill requires a lower initial investment (avg $530,000) compared to Jollibee(avg $1.1M), making it more accessible for first-time franchisees. However, Jollibee may offer higher revenue potential.
Fee Structure
Moe's Southwest Grill has lower ongoing fees (8.0% total) compared to Jollibee(10.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Moe's Southwest Grill has a significantly larger footprint with 720 locations compared to Jollibee's 100. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Moe's Southwest Grill vs Jollibee franchise?
Moe's Southwest Grill requires an initial investment of $350,000 to $710,000, while Jollibee requires $600,000 to $1.5M. Moe's Southwest Grill has the lower average investment at $530,000.
What are the ongoing fees for Moe's Southwest Grill vs Jollibee?
Moe's Southwest Grill charges a 5.0% royalty plus 3.0% advertising fee (8.0% total). Jollibee charges 5.0% royalty plus 5.0% advertising fee (10.0% total). Moe's Southwest Grill has lower total ongoing fees.
Which franchise makes more money: Moe's Southwest Grill or Jollibee?
Based on estimated average unit revenue, Jollibee generates $2.2M per location compared to $920,000 for Moe's Southwest Grill. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Moe's Southwest Grill have vs Jollibee?
Moe's Southwest Grill has 720 locations, while Jollibee has 100 locations. Moe's Southwest Grill has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Moe's Southwest Grill or Jollibee a better franchise investment in 2026?
Both Moe's Southwest Grill and Jollibee are established QSR brands with proven models. Moe's Southwest Grill offers a lower entry point, while Jollibee shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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