Noodles & Company vs Potbelly Sandwich ShopFranchise Comparison 2026
Noodles & Company and Potbelly Sandwich Shop represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Noodles & Company | Potbelly Sandwich Shop | Difference |
|---|---|---|---|
| Franchise Fee | $30,000 | $35,000 | -14% |
| Total Investment (Low) | $693,000 | $395,000 | +75% |
| Total Investment (High) | $1.5M | $893,000 | +63% |
| Cash Required | $400,000 | $300,000 | +33% |
| Royalty Rate | 5.0% | 6.0% | Lower |
| Advertising Fee | 2.5% | 1.5% | Higher |
| Estimated Revenue | $1.1M | $950,000 | +16% |
| Number of Locations | 450 | 400 | More |
| Year Founded | 1995 | 1977 | Newer |
| Training Duration | 5 weeks | 4 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Noodles & Company
Global noodle dishes from Asian to Mediterranean cuisines. Fast-casual format with fresh preparation.
About Potbelly Sandwich Shop
Toasty warm sandwiches, salads, soups, and shakes. Chicago heritage brand with neighborhood vibe.
Investment Comparison
Potbelly Sandwich Shop requires a lower initial investment (avg $644,000) compared to Noodles & Company(avg $1.1M), making it more accessible for first-time franchisees. However, Noodles & Company may offer higher revenue potential.
Fee Structure
Both brands have similar ongoing fee structures (7.5% total), so the difference in profitability will primarily come from top-line revenue, operating efficiency, and local market conditions.
Market Position
Noodles & Company has a significantly larger footprint with 450 locations compared to Potbelly Sandwich Shop's 400. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Noodles & Company vs Potbelly Sandwich Shop franchise?
Noodles & Company requires an initial investment of $693,000 to $1.5M, while Potbelly Sandwich Shop requires $395,000 to $893,000. Potbelly Sandwich Shop has the lower average investment at $644,000.
What are the ongoing fees for Noodles & Company vs Potbelly Sandwich Shop?
Noodles & Company charges a 5.0% royalty plus 2.5% advertising fee (7.5% total). Potbelly Sandwich Shop charges 6.0% royalty plus 1.5% advertising fee (7.5% total). Potbelly Sandwich Shop has lower total ongoing fees.
Which franchise makes more money: Noodles & Company or Potbelly Sandwich Shop?
Based on estimated average unit revenue, Noodles & Company generates $1.1M per location compared to $950,000 for Potbelly Sandwich Shop. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Noodles & Company have vs Potbelly Sandwich Shop?
Noodles & Company has 450 locations, while Potbelly Sandwich Shop has 400 locations. Noodles & Company has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Noodles & Company or Potbelly Sandwich Shop a better franchise investment in 2026?
Both Noodles & Company and Potbelly Sandwich Shop are established QSR brands with proven models. Potbelly Sandwich Shop offers a lower entry point, while Noodles & Company shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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