Pizza Hut vs Potbelly Sandwich ShopFranchise Comparison 2026
Pizza Hut and Potbelly Sandwich Shop represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Pizza Hut | Potbelly Sandwich Shop | Difference |
|---|---|---|---|
| Franchise Fee | $25,000 | $35,000 | -29% |
| Total Investment (Low) | $367,000 | $395,000 | -7% |
| Total Investment (High) | $1.8M | $893,000 | +102% |
| Cash Required | $350,000 | $300,000 | +17% |
| Royalty Rate | 6.0% | 6.0% | Same |
| Advertising Fee | 5.0% | 1.5% | Higher |
| Estimated Revenue | $900,000 | $950,000 | -5% |
| Number of Locations | 6,400 | 400 | More |
| Year Founded | 1958 | 1977 | Older |
| Training Duration | 6 weeks | 4 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Pizza Hut
Dine-in and delivery pizza with broader menu. Part of Yum! Brands. Higher investment for traditional format.
About Potbelly Sandwich Shop
Toasty warm sandwiches, salads, soups, and shakes. Chicago heritage brand with neighborhood vibe.
Investment Comparison
Potbelly Sandwich Shop requires a lower initial investment (avg $644,000) compared to Pizza Hut(avg $1.1M), making it more accessible for first-time franchisees. However, Pizza Hut may offer similar revenue potential.
Fee Structure
Potbelly Sandwich Shop has lower ongoing fees (7.5% total) compared to Pizza Hut(11.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Pizza Hut has a significantly larger footprint with 6,400 locations compared to Potbelly Sandwich Shop's 400. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Pizza Hut vs Potbelly Sandwich Shop franchise?
Pizza Hut requires an initial investment of $367,000 to $1.8M, while Potbelly Sandwich Shop requires $395,000 to $893,000. Potbelly Sandwich Shop has the lower average investment at $644,000.
What are the ongoing fees for Pizza Hut vs Potbelly Sandwich Shop?
Pizza Hut charges a 6.0% royalty plus 5.0% advertising fee (11.0% total). Potbelly Sandwich Shop charges 6.0% royalty plus 1.5% advertising fee (7.5% total). Potbelly Sandwich Shop has lower total ongoing fees.
Which franchise makes more money: Pizza Hut or Potbelly Sandwich Shop?
Based on estimated average unit revenue, Potbelly Sandwich Shop generates $950,000 per location compared to $900,000 for Pizza Hut. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Pizza Hut have vs Potbelly Sandwich Shop?
Pizza Hut has 6,400 locations, while Potbelly Sandwich Shop has 400 locations. Pizza Hut has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Pizza Hut or Potbelly Sandwich Shop a better franchise investment in 2026?
Both Pizza Hut and Potbelly Sandwich Shop are established QSR brands with proven models. Potbelly Sandwich Shop offers a lower entry point, while Potbelly Sandwich Shop shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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