Potbelly Sandwich Shop vs Moe's Southwest GrillFranchise Comparison 2026
Potbelly Sandwich Shop and Moe's Southwest Grill represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Potbelly Sandwich Shop | Moe's Southwest Grill | Difference |
|---|---|---|---|
| Franchise Fee | $35,000 | $30,000 | +17% |
| Total Investment (Low) | $395,000 | $350,000 | +13% |
| Total Investment (High) | $893,000 | $710,000 | +26% |
| Cash Required | $300,000 | $250,000 | +20% |
| Royalty Rate | 6.0% | 5.0% | Higher |
| Advertising Fee | 1.5% | 3.0% | Lower |
| Estimated Revenue | $950,000 | $920,000 | +3% |
| Number of Locations | 400 | 720 | Fewer |
| Year Founded | 1977 | 2000 | Older |
| Training Duration | 4 weeks | 4 weeks | Same |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Potbelly Sandwich Shop
Toasty warm sandwiches, salads, soups, and shakes. Chicago heritage brand with neighborhood vibe.
About Moe's Southwest Grill
Fresh Tex-Mex with free chips and salsa. Part of Focus Brands. Strong unit economics and operational simplicity.
Investment Comparison
Moe's Southwest Grill requires a lower initial investment (avg $530,000) compared to Potbelly Sandwich Shop(avg $644,000), making it more accessible for first-time franchisees. However, Potbelly Sandwich Shop may offer higher revenue potential.
Fee Structure
Potbelly Sandwich Shop has lower ongoing fees (7.5% total) compared to Moe's Southwest Grill(8.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Moe's Southwest Grill has a significantly larger footprint with 720 locations compared to Potbelly Sandwich Shop's 400. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Potbelly Sandwich Shop vs Moe's Southwest Grill franchise?
Potbelly Sandwich Shop requires an initial investment of $395,000 to $893,000, while Moe's Southwest Grill requires $350,000 to $710,000. Moe's Southwest Grill has the lower average investment at $530,000.
What are the ongoing fees for Potbelly Sandwich Shop vs Moe's Southwest Grill?
Potbelly Sandwich Shop charges a 6.0% royalty plus 1.5% advertising fee (7.5% total). Moe's Southwest Grill charges 5.0% royalty plus 3.0% advertising fee (8.0% total). Potbelly Sandwich Shop has lower total ongoing fees.
Which franchise makes more money: Potbelly Sandwich Shop or Moe's Southwest Grill?
Based on estimated average unit revenue, Potbelly Sandwich Shop generates $950,000 per location compared to $920,000 for Moe's Southwest Grill. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Potbelly Sandwich Shop have vs Moe's Southwest Grill?
Potbelly Sandwich Shop has 400 locations, while Moe's Southwest Grill has 720 locations. Moe's Southwest Grill has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Potbelly Sandwich Shop or Moe's Southwest Grill a better franchise investment in 2026?
Both Potbelly Sandwich Shop and Moe's Southwest Grill are established QSR brands with proven models. Moe's Southwest Grill offers a lower entry point, while Potbelly Sandwich Shop shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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