Wingstop vs Firehouse SubsFranchise Comparison 2026
Wingstop and Firehouse Subs represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Wingstop | Firehouse Subs | Difference |
|---|---|---|---|
| Franchise Fee | $20,000 | $20,000 | 0% |
| Total Investment (Low) | $314,000 | $343,245 | -9% |
| Total Investment (High) | $956,000 | $976,700 | -2% |
| Cash Required | $300,000 | $100,000 | +200% |
| Royalty Rate | 6.0% | 6.0% | Same |
| Advertising Fee | 4.0% | 5.0% | Lower |
| Estimated Revenue | $1.6M | $962,000 | +66% |
| Number of Locations | 2,100 | 1,209 | More |
| Year Founded | 1994 | 1994 | Same |
| Training Duration | 4 weeks | 6 weeks | Shorter |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Wingstop
Wings and sides specialist with strong delivery and takeout focus. Smaller footprint than traditional QSR with high margins.
About Firehouse Subs
Fast-casual sandwich chain known for hearty hot subs and community service. Part of Restaurant Brands International.
Investment Comparison
Wingstop requires a lower initial investment (avg $635,000) compared to Firehouse Subs(avg $659,972.5), making it more accessible for first-time franchisees. However, Firehouse Subs may offer similar revenue potential.
Fee Structure
Wingstop has lower ongoing fees (10.0% total) compared to Firehouse Subs(11.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Wingstop has a significantly larger footprint with 2,100 locations compared to Firehouse Subs's 1,209. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Wingstop vs Firehouse Subs franchise?
Wingstop requires an initial investment of $314,000 to $956,000, while Firehouse Subs requires $343,245 to $976,700. Wingstop has the lower average investment at $635,000.
What are the ongoing fees for Wingstop vs Firehouse Subs?
Wingstop charges a 6.0% royalty plus 4.0% advertising fee (10.0% total). Firehouse Subs charges 6.0% royalty plus 5.0% advertising fee (11.0% total). Wingstop has lower total ongoing fees.
Which franchise makes more money: Wingstop or Firehouse Subs?
Based on estimated average unit revenue, Wingstop generates $1.6M per location compared to $962,000 for Firehouse Subs. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Wingstop have vs Firehouse Subs?
Wingstop has 2,100 locations, while Firehouse Subs has 1,209 locations. Wingstop has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Wingstop or Firehouse Subs a better franchise investment in 2026?
Both Wingstop and Firehouse Subs are established QSR brands with proven models. Wingstop offers a lower entry point, while Wingstop shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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