Domino's vs Pieology PizzeriaFranchise Comparison 2026
Domino's and Pieology Pizzeria represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Domino's | Pieology Pizzeria | Difference |
|---|---|---|---|
| Franchise Fee | $25,000 | $30,000 | -17% |
| Total Investment (Low) | $178,000 | $385,000 | -54% |
| Total Investment (High) | $563,000 | $670,000 | -16% |
| Cash Required | $80,000 | $250,000 | -68% |
| Royalty Rate | 5.5% | 5.0% | Higher |
| Advertising Fee | 4.0% | 2.0% | Higher |
| Estimated Revenue | $1.1M | $900,000 | +22% |
| Number of Locations | 6,929 | 130 | More |
| Year Founded | 1960 | 2011 | Older |
| Training Duration | 4 weeks | 3 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Domino's
Delivery-focused pizza leader with strong technology platform. Lower investment than dine-in pizza concepts.
About Pieology Pizzeria
Customizable personal pizzas with fresh ingredients. Fast-casual format competing with Blaze and MOD.
Investment Comparison
Domino's requires a lower initial investment (avg $370,500) compared to Pieology Pizzeria(avg $527,500), making it more accessible for first-time franchisees. However, Pieology Pizzeria may offer similar revenue potential.
Fee Structure
Pieology Pizzeria has lower ongoing fees (7.0% total) compared to Domino's(9.5% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Domino's has a significantly larger footprint with 6,929 locations compared to Pieology Pizzeria's 130. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Domino's vs Pieology Pizzeria franchise?
Domino's requires an initial investment of $178,000 to $563,000, while Pieology Pizzeria requires $385,000 to $670,000. Domino's has the lower average investment at $370,500.
What are the ongoing fees for Domino's vs Pieology Pizzeria?
Domino's charges a 5.5% royalty plus 4.0% advertising fee (9.5% total). Pieology Pizzeria charges 5.0% royalty plus 2.0% advertising fee (7.0% total). Pieology Pizzeria has lower total ongoing fees.
Which franchise makes more money: Domino's or Pieology Pizzeria?
Based on estimated average unit revenue, Domino's generates $1.1M per location compared to $900,000 for Pieology Pizzeria. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Domino's have vs Pieology Pizzeria?
Domino's has 6,929 locations, while Pieology Pizzeria has 130 locations. Domino's has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Domino's or Pieology Pizzeria a better franchise investment in 2026?
Both Domino's and Pieology Pizzeria are established QSR brands with proven models. Domino's offers a lower entry point, while Domino's shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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