Dutch Bros Coffee vs WingstopFranchise Comparison 2026
Dutch Bros Coffee and Wingstop represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Dutch Bros Coffee | Wingstop | Difference |
|---|---|---|---|
| Franchise Fee | $30,000 | $20,000 | +50% |
| Total Investment (Low) | $400,000 | $314,000 | +27% |
| Total Investment (High) | $700,000 | $956,000 | -27% |
| Cash Required | $300,000 | $300,000 | 0% |
| Royalty Rate | 5.0% | 6.0% | Lower |
| Advertising Fee | 2.0% | 4.0% | Lower |
| Estimated Revenue | $1.7M | $1.6M | +6% |
| Number of Locations | 900 | 2,100 | Fewer |
| Year Founded | 1992 | 1994 | Older |
| Training Duration | 4 weeks | 4 weeks | Same |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Dutch Bros Coffee
Drive-thru coffee chain with energy drinks and specialty beverages. Strong cult following and high per-unit sales. Requires multi-unit development commitment.
About Wingstop
Wings and sides specialist with strong delivery and takeout focus. Smaller footprint than traditional QSR with high margins.
Investment Comparison
Dutch Bros Coffee requires a lower initial investment (avg $550,000) compared to Wingstop(avg $635,000), making it more accessible for first-time franchisees. However, Wingstop may offer similar revenue potential.
Fee Structure
Dutch Bros Coffee has lower ongoing fees (7.0% total) compared to Wingstop(10.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Wingstop has a significantly larger footprint with 2,100 locations compared to Dutch Bros Coffee's 900. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Dutch Bros Coffee vs Wingstop franchise?
Dutch Bros Coffee requires an initial investment of $400,000 to $700,000, while Wingstop requires $314,000 to $956,000. Dutch Bros Coffee has the lower average investment at $550,000.
What are the ongoing fees for Dutch Bros Coffee vs Wingstop?
Dutch Bros Coffee charges a 5.0% royalty plus 2.0% advertising fee (7.0% total). Wingstop charges 6.0% royalty plus 4.0% advertising fee (10.0% total). Dutch Bros Coffee has lower total ongoing fees.
Which franchise makes more money: Dutch Bros Coffee or Wingstop?
Based on estimated average unit revenue, Dutch Bros Coffee generates $1.7M per location compared to $1.6M for Wingstop. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Dutch Bros Coffee have vs Wingstop?
Dutch Bros Coffee has 900 locations, while Wingstop has 2,100 locations. Wingstop has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Dutch Bros Coffee or Wingstop a better franchise investment in 2026?
Both Dutch Bros Coffee and Wingstop are established QSR brands with proven models. Dutch Bros Coffee offers a lower entry point, while Dutch Bros Coffee shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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