Moe's Southwest Grill vs Dutch Bros CoffeeFranchise Comparison 2026
Moe's Southwest Grill and Dutch Bros Coffee represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Moe's Southwest Grill | Dutch Bros Coffee | Difference |
|---|---|---|---|
| Franchise Fee | $30,000 | $30,000 | 0% |
| Total Investment (Low) | $350,000 | $400,000 | -13% |
| Total Investment (High) | $710,000 | $700,000 | +1% |
| Cash Required | $250,000 | $300,000 | -17% |
| Royalty Rate | 5.0% | 5.0% | Same |
| Advertising Fee | 3.0% | 2.0% | Higher |
| Estimated Revenue | $920,000 | $1.7M | -46% |
| Number of Locations | 720 | 900 | Fewer |
| Year Founded | 2000 | 1992 | Newer |
| Training Duration | 4 weeks | 4 weeks | Same |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Moe's Southwest Grill
Fresh Tex-Mex with free chips and salsa. Part of Focus Brands. Strong unit economics and operational simplicity.
About Dutch Bros Coffee
Drive-thru coffee chain with energy drinks and specialty beverages. Strong cult following and high per-unit sales. Requires multi-unit development commitment.
Investment Comparison
Moe's Southwest Grill requires a lower initial investment (avg $530,000) compared to Dutch Bros Coffee(avg $550,000), making it more accessible for first-time franchisees. However, Dutch Bros Coffee may offer higher revenue potential.
Fee Structure
Dutch Bros Coffee has lower ongoing fees (7.0% total) compared to Moe's Southwest Grill(8.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Dutch Bros Coffee has a significantly larger footprint with 900 locations compared to Moe's Southwest Grill's 720. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Moe's Southwest Grill vs Dutch Bros Coffee franchise?
Moe's Southwest Grill requires an initial investment of $350,000 to $710,000, while Dutch Bros Coffee requires $400,000 to $700,000. Moe's Southwest Grill has the lower average investment at $530,000.
What are the ongoing fees for Moe's Southwest Grill vs Dutch Bros Coffee?
Moe's Southwest Grill charges a 5.0% royalty plus 3.0% advertising fee (8.0% total). Dutch Bros Coffee charges 5.0% royalty plus 2.0% advertising fee (7.0% total). Dutch Bros Coffee has lower total ongoing fees.
Which franchise makes more money: Moe's Southwest Grill or Dutch Bros Coffee?
Based on estimated average unit revenue, Dutch Bros Coffee generates $1.7M per location compared to $920,000 for Moe's Southwest Grill. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Moe's Southwest Grill have vs Dutch Bros Coffee?
Moe's Southwest Grill has 720 locations, while Dutch Bros Coffee has 900 locations. Dutch Bros Coffee has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Moe's Southwest Grill or Dutch Bros Coffee a better franchise investment in 2026?
Both Moe's Southwest Grill and Dutch Bros Coffee are established QSR brands with proven models. Moe's Southwest Grill offers a lower entry point, while Dutch Bros Coffee shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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