Moe's Southwest Grill vs Pieology PizzeriaFranchise Comparison 2026
Moe's Southwest Grill and Pieology Pizzeria represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Moe's Southwest Grill | Pieology Pizzeria | Difference |
|---|---|---|---|
| Franchise Fee | $30,000 | $30,000 | 0% |
| Total Investment (Low) | $350,000 | $385,000 | -9% |
| Total Investment (High) | $710,000 | $670,000 | +6% |
| Cash Required | $250,000 | $250,000 | 0% |
| Royalty Rate | 5.0% | 5.0% | Same |
| Advertising Fee | 3.0% | 2.0% | Higher |
| Estimated Revenue | $920,000 | $900,000 | +2% |
| Number of Locations | 720 | 130 | More |
| Year Founded | 2000 | 2011 | Older |
| Training Duration | 4 weeks | 3 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Moe's Southwest Grill
Fresh Tex-Mex with free chips and salsa. Part of Focus Brands. Strong unit economics and operational simplicity.
About Pieology Pizzeria
Customizable personal pizzas with fresh ingredients. Fast-casual format competing with Blaze and MOD.
Investment Comparison
Pieology Pizzeria requires a lower initial investment (avg $527,500) compared to Moe's Southwest Grill(avg $530,000), making it more accessible for first-time franchisees. However, Moe's Southwest Grill may offer higher revenue potential.
Fee Structure
Pieology Pizzeria has lower ongoing fees (7.0% total) compared to Moe's Southwest Grill(8.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Moe's Southwest Grill has a significantly larger footprint with 720 locations compared to Pieology Pizzeria's 130. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Moe's Southwest Grill vs Pieology Pizzeria franchise?
Moe's Southwest Grill requires an initial investment of $350,000 to $710,000, while Pieology Pizzeria requires $385,000 to $670,000. Pieology Pizzeria has the lower average investment at $527,500.
What are the ongoing fees for Moe's Southwest Grill vs Pieology Pizzeria?
Moe's Southwest Grill charges a 5.0% royalty plus 3.0% advertising fee (8.0% total). Pieology Pizzeria charges 5.0% royalty plus 2.0% advertising fee (7.0% total). Pieology Pizzeria has lower total ongoing fees.
Which franchise makes more money: Moe's Southwest Grill or Pieology Pizzeria?
Based on estimated average unit revenue, Moe's Southwest Grill generates $920,000 per location compared to $900,000 for Pieology Pizzeria. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Moe's Southwest Grill have vs Pieology Pizzeria?
Moe's Southwest Grill has 720 locations, while Pieology Pizzeria has 130 locations. Moe's Southwest Grill has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Moe's Southwest Grill or Pieology Pizzeria a better franchise investment in 2026?
Both Moe's Southwest Grill and Pieology Pizzeria are established QSR brands with proven models. Pieology Pizzeria offers a lower entry point, while Moe's Southwest Grill shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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