Popeyes vs Moe's Southwest GrillFranchise Comparison 2026
Popeyes and Moe's Southwest Grill represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Popeyes | Moe's Southwest Grill | Difference |
|---|---|---|---|
| Franchise Fee | $50,000 | $30,000 | +67% |
| Total Investment (Low) | $383,000 | $350,000 | +9% |
| Total Investment (High) | $2.6M | $710,000 | +266% |
| Cash Required | $500,000 | $250,000 | +100% |
| Royalty Rate | 5.0% | 5.0% | Same |
| Advertising Fee | 4.0% | 3.0% | Higher |
| Estimated Revenue | $1.8M | $920,000 | +96% |
| Number of Locations | 3,705 | 720 | More |
| Year Founded | 1972 | 2000 | Older |
| Training Duration | 7 weeks | 4 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Popeyes
Louisiana-style fried chicken with strong sandwich positioning. Owned by Restaurant Brands International. High per-unit sales growth.
About Moe's Southwest Grill
Fresh Tex-Mex with free chips and salsa. Part of Focus Brands. Strong unit economics and operational simplicity.
Investment Comparison
Moe's Southwest Grill requires a lower initial investment (avg $530,000) compared to Popeyes(avg $1.5M), making it more accessible for first-time franchisees. However, Popeyes may offer higher revenue potential.
Fee Structure
Moe's Southwest Grill has lower ongoing fees (8.0% total) compared to Popeyes(9.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Popeyes has a significantly larger footprint with 3,705 locations compared to Moe's Southwest Grill's 720. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Popeyes vs Moe's Southwest Grill franchise?
Popeyes requires an initial investment of $383,000 to $2.6M, while Moe's Southwest Grill requires $350,000 to $710,000. Moe's Southwest Grill has the lower average investment at $530,000.
What are the ongoing fees for Popeyes vs Moe's Southwest Grill?
Popeyes charges a 5.0% royalty plus 4.0% advertising fee (9.0% total). Moe's Southwest Grill charges 5.0% royalty plus 3.0% advertising fee (8.0% total). Moe's Southwest Grill has lower total ongoing fees.
Which franchise makes more money: Popeyes or Moe's Southwest Grill?
Based on estimated average unit revenue, Popeyes generates $1.8M per location compared to $920,000 for Moe's Southwest Grill. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Popeyes have vs Moe's Southwest Grill?
Popeyes has 3,705 locations, while Moe's Southwest Grill has 720 locations. Popeyes has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Popeyes or Moe's Southwest Grill a better franchise investment in 2026?
Both Popeyes and Moe's Southwest Grill are established QSR brands with proven models. Moe's Southwest Grill offers a lower entry point, while Popeyes shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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