Potbelly Sandwich Shop vs Firehouse Subs

Compare published costs, candidate requirements and operating commitments.

All amounts are USD. Read the restaurant format, sales basis and exclusions beside each figure. Missing information means the reviewed sources did not establish a comparable amount.

Availability and operating model

Potbelly Sandwich Shop

Current US franchise availability has not been verified.

United States

Operating commitment

Operating and qualification requirements have not been verified.

United States

Firehouse Subs

The brand offers inline, endcap drive-through and freestanding drive-through formats with different budgets. The range below covers inline traditional restaurants only.

United States; confirm the format and territory with the franchisor

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.

Operating commitment

At least one managing owner must hold 10% equity, live near the restaurant and participate in daily operations.

United States; confirm the format and territory with the franchisor

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Read the Firehouse Subs cost guide

Published financial requirements

These figures describe different transactions and obligations. Initial fees, separate development fees and liquid-capital requirements are distinct; they are not added together here as a total project budget.

Published financial requirements for Potbelly Sandwich Shop and Firehouse Subs, with sources and scope for each fact
RequirementPotbelly Sandwich ShopFirehouse Subs
Initial investment / development estimate

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

$379,650–$795,600

US inline traditional restaurant; 2025 FDD web summary

Endcap drive-through and freestanding drive-through estimates are higher; this is not a range covering every format.

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Initial franchise fee

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

$20,000

US single-unit restaurant; 2025 FDD web summary

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Separate development fee

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

Not verified in reviewed sources

United States

No applicable amount verified in the linked sources. Request the current disclosure for this format and territory.

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Liquid capital / personal funds

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

$150,000

Minimum available liquid capital

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Net worth

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

$300,000

Minimum net worth

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Royalty / service fee

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

6%

Percentage of gross sales; 2025 FDD web summary

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.
Advertising / marketing contribution

Not yet verified

United States

A primary-source financial review has not yet been completed for this brand.

5%

Percentage of gross sales; national and local marketing; 2025 FDD web summary

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.

Sources and review limits

The check date records when a source was reviewed. It is not the source publication date or the issue date of an FDD. Official web summaries that refer to an FDD are identified as summaries.

Potbelly Sandwich Shop

Primary-source review is pending for this brand.

Firehouse Subs

  • Firehouse Subs franchise FAQSource checked (America/Los_Angeles).Document basis: Official web summary refers to the 2025 US FDD, Items 6 and 7.

Build a scenario from your own assumptions

These requirements do not establish restaurant sales or owner earnings. Use a budget for the actual format and transaction, and enter your own operating assumptions in the calculator.

Open the franchise scenario calculator

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