Digital Marketing
Online marketing activities including social media, search engine marketing, display advertising, email campaigns, and mobile app promotions.
Related Terms
ROAS
Return on Ad Spend - revenue generated per dollar spent on advertising, calculated as ad-attributed revenue divided by ad spend.
CAC
Customer Acquisition Cost - the total marketing and sales expenses divided by the number of new customers acquired, a key metric for evaluating marketing efficiency.
Social Media Marketing
Marketing activities on platforms like Instagram, TikTok, Facebook, and Twitter to build brand awareness, engage customers, and drive traffic.
Related Articles
How Gen Z Is Reshaping QSR: From TikTok Menus to Value-Driven Loyalty
Gen Z is the fastest-growing QSR demographic — and they want customization, digital ordering, social proof, and transparent pricing.
Marketing & GrowthThe App Is the Restaurant: How Mobile Ordering Became the QSR Business Model
Digital ordering now accounts for more than half of QSR sales at many major chains. Starbucks drives 59% of U.S. revenue through its loyalty app. McDonald's counts 210 million active loyalty users. Domino's gets 65%+ of orders digitally. The chains winning in 2026 aren't the ones with the best food — they're the ones with the best apps.
Technology & InnovationWingstop's Digital-First Playbook: How a Wing Chain Built a $4.8 Billion QSR Empire
With 73% digital sales, 21 consecutive years of same-store growth, and a radical tech-forward model, Wingstop rewrote the QSR rules.
Technology & InnovationADA Compliance for QSR: Digital and Physical Accessibility Requirements
From doorway width to website code, ADA compliance affects every aspect of QSR operations. This guide breaks down physical and digital accessibility requirements, common violations, and practical steps to compliance.
Operations & ManagementWendy's Fresh Never Frozen Strategy: Does It Actually Matter?
Wendy's has built its brand around fresh, never frozen beef. But does this actually drive customer behavior, or is it just marketing noise? Here's what the data shows.
Marketing & Growth