Digital Marketing
Online marketing activities including social media, search engine marketing, display advertising, email campaigns, and mobile app promotions.
Related Terms
ROAS
Return on Ad Spend - revenue generated per dollar spent on advertising, calculated as ad-attributed revenue divided by ad spend.
CAC
Customer Acquisition Cost - the total marketing and sales expenses divided by the number of new customers acquired, a key metric for evaluating marketing efficiency.
Social Media Marketing
Marketing activities on platforms like Instagram, TikTok, Facebook, and Twitter to build brand awareness, engage customers, and drive traffic.
Related Articles
Pilot completes Wendy’s kiosk rollout at 78 travel-center restaurants
Pilot’s completed Wendy’s deployment connects travel-center restaurants to brand ordering options within its wider food and digital program.
Technology & InnovationWendy’s Gives Tariq Hassan a Combined Marketing and Customer Growth Role
The August leadership change puts customer growth alongside marketing as Wendy’s works through weak U.S. sales. Operators need shared measures and a clear feedback route.
People & CultureYum's Q2 Digital Sales Figures Exclude Pizza Hut
Yum's nearly $9 billion digital-sales figure excludes Pizza Hut. Consistent brands and ordering definitions matter when comparing adoption.
Industry AnalysisPaytronix and Qu Bring Complex Menu Rules Into Digital Ordering
The expanded integration covers nested modifiers, changing availability and channel prices. Operators need to test the exceptions as carefully as the order flow.
Technology & InnovationChurch’s gives its commercial chief loyalty, menu and pricing oversight
Kevin Nemeth’s new role combines marketing and digital responsibilities with menu and pricing decisions across Church’s restaurant system.
People & Culture