Digital Marketing
Online marketing activities including social media, search engine marketing, display advertising, email campaigns, and mobile app promotions.
Related Terms
ROAS
Return on Ad Spend - revenue generated per dollar spent on advertising, calculated as ad-attributed revenue divided by ad spend.
CAC
Customer Acquisition Cost - the total marketing and sales expenses divided by the number of new customers acquired, a key metric for evaluating marketing efficiency.
Social Media Marketing
Marketing activities on platforms like Instagram, TikTok, Facebook, and Twitter to build brand awareness, engage customers, and drive traffic.
Related Articles
Wingstop's Digital-First Playbook: Can 70% Digital Sales Reshape QSR Unit Economics?
Wingstop's digital sales mix hit 73.2% in Q4 2025, one of the highest penetration rates in QSR. The six-year arc from 39% to 73% has fundamentally altered the brand's labor model, throughput capacity, and expansion calculus. Here's what it means for the industry.
Technology & InnovationOutback Steakhouse's $50 Million Turnaround Bet: Steak Quality, Smaller Sections, and Managing Partners
Bloomin' Brands is pouring $50 million into Outback Steakhouse in 2026, splitting it across steak upgrades, a new service model, managing partner investment, and a digital-first marketing shift. Here is where every dollar is going and whether it can close the gap with LongHorn and Texas Roadhouse.
Operations & ManagementChipotle's Tattoo BOGO Set an All-Time Single-Day Sales Record. Here's the Playbook Behind It.
Chipotle's one-hour tattoo BOGO on March 13 drove the highest single-day sales in the chain's history across 4,000+ locations. Here is the flash-window marketing formula that generated 12 million impressions.
Marketing & GrowthQSR's Digital Majority: 40% of Chain Transactions Now Flow Through Apps and Websites
Digital ordering has crossed a critical threshold. More than 40% of chain restaurant transactions globally now originate through apps and websites, according to Mordor Intelligence data. Combined with off-premise formats accounting for 70% of leading brands' revenue, the shift is rewriting how restaurants are designed, staffed, and operated.
Technology & InnovationThe Pizza Price War Escalates: Domino's $9.99 vs Pizza Hut's $10 in a Fight for Survival
Domino's and Pizza Hut are running nearly identical sub-$10 any-pizza deals at the same time. With Pizza Hut closing 250 locations and Papa John's shuttering 300, the pizza value war is no longer a marketing tactic. It is a restructuring event.
Marketing & Growth