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  1. Home
  2. /Glossary
  3. /Dynamic Pricing
Technology

Dynamic Pricing

Adjusting menu prices in real-time based on demand, time of day, inventory levels, or competitor pricing, enabled by digital menu boards.

Related Terms

Menu Pricing

The strategy for setting menu item prices to balance customer value perception, competitive positioning, and target profit margins.

Digital Menu Boards

Electronic displays replacing static menus, enabling dynamic content, daypart programming, and promotional messaging.

Related Articles

NDCP extends Dunkin agreement with Pacific Northwest pricing benefit

NDCP’s July extension runs through 2056. Original 2012 documents explain how consolidation and purchasing savings were intended to support flat pricing.

Finance & Economics

Church’s gives its commercial chief loyalty, menu and pricing oversight

Kevin Nemeth’s new role combines marketing and digital responsibilities with menu and pricing decisions across Church’s restaurant system.

People & Culture
Back to Glossary