Marketing
Influencer Marketing
Partnering with social media personalities to promote menu items or brand experiences to their followers, popular for reaching younger demographics.
Related Terms
Related Articles
Wendy’s Gives Tariq Hassan a Combined Marketing and Customer Growth Role
The August leadership change puts customer growth alongside marketing as Wendy’s works through weak U.S. sales. Operators need shared measures and a clear feedback route.
People & CultureChurch’s gives its commercial chief loyalty, menu and pricing oversight
Kevin Nemeth’s new role combines marketing and digital responsibilities with menu and pricing decisions across Church’s restaurant system.
People & Culture