Traffic vs. Ticket
Analysis separating same-store sales growth into transaction count (traffic) versus average check (ticket) components, revealing underlying sales drivers.
Related Terms
Comp Sales
Comparable sales growth, measuring revenue change at locations open for at least 12-13 months, isolating organic growth from new unit expansion.
Ticket Average
The average dollar amount spent per customer transaction, calculated by dividing total sales by number of transactions. Also called average check or check average.
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