Dutch Bros Coffee

BROS · EST. 1992 · Grants Pass, Oregon

+ CompareFDD notes
US UNITS623+3.5% YOY
GLOBAL UNITS623
AUV (US)$648K
INVESTMENT RANGE$243K–$567K
FRANCHISED %90%

01The Read

Drive-thru coffee chain with energy drinks and specialty beverages

FIG 1 — US UNIT COUNT, 2019–2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

Starbucks Posts First Comparable Transaction Growth in Eight Quarters as Niccol's Turnaround Takes HoldMar 20, 2026Brian Niccol's Starbucks Rebuild: One Year of Fixing a Broken MachineMar 20, 2026Scooter's Coffee: the drive-thru coffee dark horse Mar 20, 2026Dutch Bros' Drive-Thru-Only Model: Genius or Limitation?Mar 20, 2026How Starbucks Lost Its Way - and What Howard Schultz Can't FixMar 20, 2026Dutch Bros' Drive-Thru-Only Model and Its Unit Economics vs. StarbucksMar 20, 2026
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