Firehouse Subs vs Jersey Mike'sFranchise Comparison 2026
Firehouse Subs and Jersey Mike's represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Firehouse Subs | Jersey Mike's | Difference |
|---|---|---|---|
| Franchise Fee | $20,000 | $18,500 | +8% |
| Total Investment (Low) | $343,245 | $178,000 | +93% |
| Total Investment (High) | $976,700 | $787,000 | +24% |
| Cash Required | $100,000 | $150,000 | -33% |
| Royalty Rate | 6.0% | 6.5% | Lower |
| Advertising Fee | 5.0% | 2.0% | Higher |
| Estimated Revenue | $962,000 | $1.2M | -20% |
| Number of Locations | 1,209 | 2,800 | Fewer |
| Year Founded | 1994 | 1956 | Newer |
| Training Duration | 6 weeks | 3 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Firehouse Subs
Fast-casual sandwich chain known for hearty hot subs and community service. Part of Restaurant Brands International.
About Jersey Mike's
Authentic sub shop with strong unit economics and growing presence. Fresh slicing and 'A Sub Above' positioning.
Investment Comparison
Jersey Mike's requires a lower initial investment (avg $482,500) compared to Firehouse Subs(avg $659,972.5), making it more accessible for first-time franchisees. However, Firehouse Subs may offer similar revenue potential.
Fee Structure
Jersey Mike's has lower ongoing fees (8.5% total) compared to Firehouse Subs(11.0% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Jersey Mike's has a significantly larger footprint with 2,800 locations compared to Firehouse Subs's 1,209. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Firehouse Subs vs Jersey Mike's franchise?
Firehouse Subs requires an initial investment of $343,245 to $976,700, while Jersey Mike's requires $178,000 to $787,000. Jersey Mike's has the lower average investment at $482,500.
What are the ongoing fees for Firehouse Subs vs Jersey Mike's?
Firehouse Subs charges a 6.0% royalty plus 5.0% advertising fee (11.0% total). Jersey Mike's charges 6.5% royalty plus 2.0% advertising fee (8.5% total). Jersey Mike's has lower total ongoing fees.
Which franchise makes more money: Firehouse Subs or Jersey Mike's?
Based on estimated average unit revenue, Jersey Mike's generates $1.2M per location compared to $962,000 for Firehouse Subs. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Firehouse Subs have vs Jersey Mike's?
Firehouse Subs has 1,209 locations, while Jersey Mike's has 2,800 locations. Jersey Mike's has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Firehouse Subs or Jersey Mike's a better franchise investment in 2026?
Both Firehouse Subs and Jersey Mike's are established QSR brands with proven models. Jersey Mike's offers a lower entry point, while Jersey Mike's shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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