AUV
Average Unit Volume - the mean annual revenue per restaurant location, a key metric for evaluating franchise system performance and unit-level economics.
Related Terms
Same-Store Sales
Revenue growth at existing locations, excluding newly opened or closed units. A key indicator of brand health and operational performance. Often abbreviated as SSS or comps.
Unit Economics
The profitability and financial metrics of a single restaurant location, including revenue, costs, margins, and return on investment at the store level.
Four-Wall EBITDA
Earnings Before Interest, Taxes, Depreciation, and Amortization at the unit level, excluding corporate overhead. Represents the pure profitability of a single restaurant location.
Related Articles
The Complete QSR Glossary: 200+ Industry Terms Every Operator Should Know
The definitive reference guide to Quick Service Restaurant terminology. From AUV to zero waste, master every term that matters in the QSR industry.
Operations & ManagementHow a Chicken Sandwich Turned Popeyes Into a $5 Billion QSR Brand
One menu item reshaped Popeyes' identity, boosted AUVs by $400K per store, and ignited a category war across the QSR industry.
Industry Analysis