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  1. Home
  2. Glossary
  3. Same-Store Sales
Finance

Same-Store Sales

Revenue growth at existing locations, excluding newly opened or closed units. A key indicator of brand health and operational performance. Often abbreviated as SSS or comps.

Related Terms

Comp Sales

Comparable sales growth, measuring revenue change at locations open for at least 12-13 months, isolating organic growth from new unit expansion.

Traffic vs. Ticket

Analysis separating same-store sales growth into transaction count (traffic) versus average check (ticket) components, revealing underlying sales drivers.

Related Articles

Inside Sweetgreen's Infinite Kitchen: Can a Robotic Assembly Line Fix Fast Casual's Margin Problem?

Sweetgreen's robotic Infinite Kitchen delivers 700 basis points of labor savings and 10 points of extra margin. But with $450K per install and same-store sales falling 9.5%, the real question is whether automation can outrun fast casual's deeper structural challenges.

Technology & Innovation

Wingstop's Digital-First Playbook: Can 70% Digital Sales Reshape QSR Unit Economics?

Wingstop's digital sales mix hit 73.2% in Q4 2025, one of the highest penetration rates in QSR. The six-year arc from 39% to 73% has fundamentally altered the brand's labor model, throughput capacity, and expansion calculus. Here's what it means for the industry.

Technology & Innovation

Popeyes Appoints Chris Padoan as COO, Expands Field Team 75% in Turnaround Push

Restaurant Brands International named Burger King veteran Chris Padoan as Popeyes COO and expanded the chain's field operations team by 75%, the latest moves in a turnaround effort after four consecutive quarters of same-store sales declines.

People & Culture

Chipotle's Tattoo BOGO Set an All-Time Single-Day Sales Record. Here's the Playbook Behind It.

Chipotle's one-hour tattoo BOGO on March 13 drove the highest single-day sales in the chain's history across 4,000+ locations. Here is the flash-window marketing formula that generated 12 million impressions.

Marketing & Growth

Starbucks' Green Apron Model: How 650 Pilot Stores Beat the System by 200 Basis Points

At Starbucks' January 2026 Investor Day, CEO Brian Niccol revealed that 650 pilot stores running the Green Apron service model outperformed the broader fleet by 200 basis points in comparable store sales. Here is what changed at the store level, why it worked, and what QSR operators can take from the playbook.

Operations & Management
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