Day-and-Date Strategy
Coordinating promotional timing across a franchise system so all locations run the same offers simultaneously for maximum marketing impact.
Related Terms
LTO
Limited Time Offer - a menu item or promotion available for a short period, designed to drive traffic, test new products, or create urgency among customers.
Marketing Fund
A cooperative advertising fund where franchisees contribute a percentage of sales (typically 1-4%) for system-wide marketing campaigns managed by the franchisor.
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