Day-and-Date Strategy
Coordinating promotional timing across a franchise system so all locations run the same offers simultaneously for maximum marketing impact.
Related Terms
LTO
Limited Time Offer - a menu item or promotion available for a short period, designed to drive traffic, test new products, or create urgency among customers.
Marketing Fund
A cooperative advertising fund where franchisees contribute a percentage of sales (typically 1-4%) for system-wide marketing campaigns managed by the franchisor.
Related Articles
Dairy Queen Gives Phil Crawford a Broad Technology Mandate
Dairy Queen named Phil Crawford CTO over corporate IT and restaurant technology. His mandate connects commerce strategy, franchise support and leadership succession.
People & CultureWendy’s reunites Wright and Cirulis in finance and strategy
Steve Cirulis takes the combined finance and strategy role as Wendy’s sets Ken Cook’s July departure and discloses the new executive’s compensation.
People & Culture