Digital Orders
Orders placed through mobile apps, websites, kiosks, or third-party platforms rather than in-person at a counter. Rapidly growing share of QSR sales.
Related Terms
Mobile Ordering
Ordering through a restaurant's mobile app, allowing customers to browse menus, customize, pay, and schedule pickup or delivery in advance.
Third-Party Delivery
Delivery services provided by external platforms like DoorDash, Uber Eats, and Grubhub, which charge commission fees but expand reach and convenience.
Related Articles
Pilot completes Wendy’s kiosk rollout at 78 travel-center restaurants
Pilot’s completed Wendy’s deployment connects travel-center restaurants to brand ordering options within its wider food and digital program.
Technology & InnovationPalona's restaurant AI pitch moves beyond the food order
Palona's August study counts orders and catering inquiries separately, leaving the conversion from captured requests to fulfilled business unreported.
Technology & InnovationYum's Q2 Digital Sales Figures Exclude Pizza Hut
Yum's nearly $9 billion digital-sales figure excludes Pizza Hut. Consistent brands and ordering definitions matter when comparing adoption.
Industry AnalysisPaytronix and Qu Bring Complex Menu Rules Into Digital Ordering
The expanded integration covers nested modifiers, changing availability and channel prices. Operators need to test the exceptions as carefully as the order flow.
Technology & InnovationChurch’s gives its commercial chief loyalty, menu and pricing oversight
Kevin Nemeth’s new role combines marketing and digital responsibilities with menu and pricing decisions across Church’s restaurant system.
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