Digital Orders
Orders placed through mobile apps, websites, kiosks, or third-party platforms rather than in-person at a counter. Rapidly growing share of QSR sales.
Related Terms
Mobile Ordering
Ordering through a restaurant's mobile app, allowing customers to browse menus, customize, pay, and schedule pickup or delivery in advance.
Third-Party Delivery
Delivery services provided by external platforms like DoorDash, Uber Eats, and Grubhub, which charge commission fees but expand reach and convenience.
Related Articles
How Gen Z Is Reshaping QSR: From TikTok Menus to Value-Driven Loyalty
Gen Z is the fastest-growing QSR demographic — and they want customization, digital ordering, social proof, and transparent pricing.
Marketing & GrowthThe App Is the Restaurant: How Mobile Ordering Became the QSR Business Model
Digital ordering now accounts for more than half of QSR sales at many major chains. Starbucks drives 59% of U.S. revenue through its loyalty app. McDonald's counts 210 million active loyalty users. Domino's gets 65%+ of orders digitally. The chains winning in 2026 aren't the ones with the best food — they're the ones with the best apps.
Technology & InnovationWingstop's Digital-First Playbook: How a Wing Chain Built a $4.8 Billion QSR Empire
With 73% digital sales, 21 consecutive years of same-store growth, and a radical tech-forward model, Wingstop rewrote the QSR rules.
Technology & InnovationADA Compliance for QSR: Digital and Physical Accessibility Requirements
From doorway width to website code, ADA compliance affects every aspect of QSR operations. This guide breaks down physical and digital accessibility requirements, common violations, and practical steps to compliance.
Operations & ManagementDomino's Tech Transformation: How a Pizza Chain Became a Tech Company
Domino's didn't just add digital ordering. They rebuilt themselves as a technology company that happens to sell pizza. Here's how they did it and what it means.
Technology & Innovation