Digital Orders
Orders placed through mobile apps, websites, kiosks, or third-party platforms rather than in-person at a counter. Rapidly growing share of QSR sales.
Related Terms
Mobile Ordering
Ordering through a restaurant's mobile app, allowing customers to browse menus, customize, pay, and schedule pickup or delivery in advance.
Third-Party Delivery
Delivery services provided by external platforms like DoorDash, Uber Eats, and Grubhub, which charge commission fees but expand reach and convenience.
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