Mobile Ordering
Ordering through a restaurant's mobile app, allowing customers to browse menus, customize, pay, and schedule pickup or delivery in advance.
Related Terms
Digital Orders
Orders placed through mobile apps, websites, kiosks, or third-party platforms rather than in-person at a counter. Rapidly growing share of QSR sales.
Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
Related Articles
Pilot completes Wendy’s kiosk rollout at 78 travel-center restaurants
Pilot’s completed Wendy’s deployment connects travel-center restaurants to brand ordering options within its wider food and digital program.
Technology & InnovationBounteous and Deliverect link branded ordering with restaurant fulfillment
The partnership pairs NomNom’s customer experience with Deliverect’s ordering infrastructure. Earlier product accounts explain the division of work without implying a completed joint rollout.
Technology & InnovationWendy’s $1.99 nugget deal makes app access a requirement
Wendy’s nugget promotion requires another purchase and a daily-refreshing app offer. Its earlier Frosty deal allowed several ordering channels.
Marketing & GrowthDenny’s puts more than 400 restaurants on ezCater
Denny’s national catering rollout starts on ezCater with buffet bundles and individual boxes; ordering through its own website is still planned.
Marketing & GrowthYum's Q2 Digital Sales Figures Exclude Pizza Hut
Yum's nearly $9 billion digital-sales figure excludes Pizza Hut. Consistent brands and ordering definitions matter when comparing adoption.
Industry Analysis