Mobile Ordering
Ordering through a restaurant's mobile app, allowing customers to browse menus, customize, pay, and schedule pickup or delivery in advance.
Related Terms
Digital Orders
Orders placed through mobile apps, websites, kiosks, or third-party platforms rather than in-person at a counter. Rapidly growing share of QSR sales.
Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
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Technology & Innovation