Price Elasticity
The degree to which customer demand changes in response to price changes, measuring sensitivity to price increases or decreases.
Related Terms
Menu Pricing
The strategy for setting menu item prices to balance customer value perception, competitive positioning, and target profit margins.
Traffic vs. Ticket
Analysis separating same-store sales growth into transaction count (traffic) versus average check (ticket) components, revealing underlying sales drivers.
Related Articles
Why QSR Same-Store Sales Growth Is Becoming Harder to Achieve
The days of easy same-store sales growth in quick-service restaurants are over. Market saturation, consumer fatigue, price resistance, and structural shifts are making it harder for established brands to grow without opening new locations. Here's why the math has changed.
Industry AnalysisThe Rise of Better-For-You QSR: How Health-Focused Chains Are Stealing Market Share
Health-focused QSR chains are systematically stealing market share from legacy brands. CAVA, Sweetgreen, and Chipotle have proven that speed and health aren't mutually exclusive, capturing customers willing to pay premium prices for quality ingredients and transparency.
Industry Analysis