Skip to main content
QSR.pro
ArticlesChainsTrendingPopularReportsToolsGlossaryMarket Map
Subscribe
QSR.pro

The definitive source for QSR industry intelligence. Deep research, real data, and actionable analysis for operators, franchisees, and investors.

Never Miss an Update

Content

  • All Articles
  • Trending
  • Popular
  • Collections
  • Guides
  • Topics
  • Archive

Categories

  • Operations
  • Finance
  • Technology
  • Industry Analysis
  • Marketing
  • People & Culture

Research & Data

  • Chain Database
  • Compare Franchises
  • State Guides
  • Best QSR by City
  • Industry Reports
  • QSR Glossary
  • Chain Rankings
  • Market Map

Tools

  • Franchise Calculator
  • Wage Benchmarks
  • All Tools

Resources

  • Start Here
  • Reading List
  • Newsletter
  • Site Directory
  • RSS Feed

Company

  • About
  • Contact
  • Advertise
  • Privacy Policy
  • Terms of Service

Connect

LinkedIn

© 2026 QSR Pro. All rights reserved.

Built with precision for the QSR industry

  1. Home
  2. Glossary
  3. Site Selection
Operations

Site Selection

The process of evaluating and choosing optimal locations for new restaurant units based on demographics, traffic patterns, competition, and real estate costs.

Related Terms

Trade Area

The geographic area from which a restaurant draws the majority of its customers, typically defined by drive time or distance radius.

Related Articles

The 2026 QSR Real Estate Bidding War: Too Many Chains Chasing Too Few A-Sites

Six major QSR brands are simultaneously executing aggressive expansion plans in 2026, colliding over the same premium drive-thru sites and driving acquisition costs to new highs. Here's what operators need to know.

Operations & Management

QSR's Digital Majority: 40% of Chain Transactions Now Flow Through Apps and Websites

Digital ordering has crossed a critical threshold. More than 40% of chain restaurant transactions globally now originate through apps and websites, according to Mordor Intelligence data. Combined with off-premise formats accounting for 70% of leading brands' revenue, the shift is rewriting how restaurants are designed, staffed, and operated.

Technology & Innovation
Back to Glossary