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  1. Home
  2. /Glossary
  3. /Site Selection
Operations

Site Selection

The process of evaluating and choosing optimal locations for new restaurant units based on demographics, traffic patterns, competition, and real estate costs.

Related Terms

Trade Area

The geographic area from which a restaurant draws the majority of its customers, typically defined by drive time or distance radius.

Related Articles

Riko’s buys two franchise restaurants without adding system locations

Riko’s completed its purchase of Merrick and Levittown restaurants August 31. The transfer changes ownership within a 13-location system as another Long Island site remains planned.

Industry Analysis

Wonder Sets a First Launch Site for Salt Hank’s After Acquisition

Salt Hank’s planned entry into Wonder begins with one location and continued culinary leadership. The test is whether the product can travel with its reputation.

Industry Analysis

Denny’s puts more than 400 restaurants on ezCater

Denny’s national catering rollout starts on ezCater with buffet bundles and individual boxes; ordering through its own website is still planned.

Marketing & Growth

A&W’s New Prototype Keeps 40 to 70 Seats in the Operating Plan

A&W’s 2,200–2,800-square-foot U.S. prototype makes dining space a deliberate part of future development. The operating questions begin with guest flow and a site-specific budget.

Operations & Management

Dutch Bros’ Salad and Go deal targets site assets

Dutch Bros agreed to buy assets at up to 65 Salad and Go sites. Closing remained conditional, and its 2026 guidance excluded the transaction’s impact.

Finance & Economics
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