System-Wide Sales
Total sales across all locations in a franchise system, including both franchised and company-owned units. A key measure of brand scale.
Related Terms
Company-Owned Stores
Restaurants operated directly by the franchisor rather than franchisees, providing testing grounds for innovations and generating higher margins.
Franchise Count
The total number of franchised locations in a system, indicating brand scale and market presence.
Market Share
A brand's sales as a percentage of total category sales in a defined market, measuring competitive position.
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