Quality Brand Group Builds an Operating Structure for Expansion

Quality Brand Group reached No. 84 in the Franchise Times Restaurant 200 as the Dunkin’ operator expanded its management team, training network and restaurant portfolio.

The group finished 2025 with 182 Dunkin’ restaurants and five Buffalo Wild Wings GO locations, generating $208 million in sales. In 2024, it reported $186.6 million in sales from 176 Dunkin’ stores. Sales rose $21.4 million, or about 11.5%. Its ranking rose from No. 93, according to Matthew Liedke’s Franchise Times profile, updated August 6.

The 2025 total covers two brands, and the restaurant base changed between years. It supplies neither a Dunkin’ average unit volume nor a same-store growth rate.

Arizona accounted for 91 Dunkin’ locations. A 22-store acquisition had made QBG the sole Dunkin’ franchisee in the Phoenix area, while its Buffalo Wild Wings GO business concentrated on Dallas-Fort Worth.

CEO Ann Johnson and COO Patrick Droesch, both hired in 2024, described a common operating playbook, store scorecards and manager self-audits. Quarterly business planning brings general managers, district managers and senior leadership together. The practices set shared expectations for acquired and newly built restaurants and give field managers a way to identify gaps.

A larger organization behind the stores#

QBG’s January 31 account of its operating changes shows how that structure developed. Two acquisitions added 27 stores across two states in 2024. In 2025, the company established a marketing department, reorganized development and created East and West operating divisions.

It also added three regional managers and a second operations vice president. Construction teams built seven stores and remodeled 28 existing properties while establishing preventive maintenance routines. These were parallel demands on the organization: expanding the footprint, renewing existing restaurants and supervising a larger field team.

The company reported creating six Restaurants of Excellence alongside its existing Certified Training Restaurants. For 2026, it planned a new-store opening specialist to improve the transfer from development to restaurant operations. The proposed role included helping local teams introduce each restaurant to its community.

General managers were another focus of the 2026 plan. District managers would provide weekly individual coaching, with attention to forecasting schedules, planning employee development and adjusting product orders against sales. That put restaurant-level planning alongside the new opening role.

Openings put the structure to work#

One completed project was the Dunkin’ at 2110 N. U.S. Highway 77 in Waxahachie. It opened November 8, 2025, becoming QBG’s 30th Dunkin’ in Texas, according to the company’s November announcement. The project added a new restaurant to an established state portfolio while QBG also worked to integrate acquired locations.

A subsequent Colorado opening extended the record into 2026. On May 18, QBG announced that its Peyton restaurant had opened at 8035 Meridian Park Drive. The 2,000-square-foot Next Generation Dunkin’ was its 17th Colorado restaurant and the 188th location in its national portfolio.

The company credited regional and district leaders, development and construction staff, vendors and brand partners with the launch. It listed daily operating hours of 4 a.m. to 8 p.m. and said Castle Rock and Colorado Springs locations were scheduled for later in 2026.