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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

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$60
Industry Analysis•March 2026

Fast Food Breakfast Is a $60 Billion Battleground

McDonald's generates roughly 30% of its U.S. sales from breakfast. Wendy's is targeting a 50% bump in morning revenue. Taco Bell is pushing hard into the daypart. The morning meal is the most profitable, most competitive fight in QSR.

QSR Pro Staff•
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
168 articles|645 total published
7 min read
•13
McDonald's
Industry Analysis•March 2026

McDonald's Big Arch and the Premium Burger Arms Race

McDonald's launched the Big Arch in March 2026, its biggest burger ever and a direct challenge to Burger King's Whopper and Wendy's premium lineup. The move signals a fundamental shift in how the world's largest restaurant chain thinks about its menu.

QSR Pro Staff•6 min read•12
Chili's
Industry Analysis•March 2026

Chili's Just Posted Six Straight Quarters of Double-Digit Sales Growth. Fast Food Should Be Worried.

Something unexpected is happening in American dining: a sit-down restaurant chain with table service is beating fast food at its own game. Chili's has posted six consecutive quarters of double-digit same-store sales growth, driven by a $10.99 combo that directly competes with McDonald's and Wendy's value meals. For QSR operators, the implications are serious.

QSR Pro Staff•7 min read•11
2026
Industry Analysis•March 2026

GLP-1 Weight Loss Drugs Are Quietly Rewriting QSR Menus in 2026

From Shake Shack's GLP-1 friendly 'Good Fit' menu to Smoothie King's dedicated drug-user section, chains are engineering menus around a growing cohort of Americans on weight loss medications. Operators who ignore this shift do so at their own risk.

QSR Pro Staff•7 min read•11
15
Industry Analysis•March 2026

15% of U.S. Restaurants Face Closure Risk in 2026, BBI Data Shows

Black Box Intelligence data flags 15% of U.S. restaurants as closure risks in 2026, up from earlier estimates of 9% for full-service operators alone. With 42% of operators reporting unprofitable operations in 2025 and food costs still 35% above pre-pandemic levels, the shake-out has begun.

QSR Pro Staff•8 min read•11
Counter
Industry Analysis•March 2026

Counter Service Is Steve Ells' Second Act. This Time, the Tech Is the Point.

The Chipotle founder and a Peloton cofounder are building a sandwich chain on proprietary technology. Four Manhattan locations in, Counter Service is a test case for whether data-driven infrastructure can scale real food the way Chipotle once did.

QSR Pro Staff•5 min read•10
000
Industry Analysis•March 2026

Zaxby's Crosses 1,000 Restaurants and Sets Its Sights on a National Footprint

Zaxby's quietly surpassed 1,000 restaurants in January 2026, operating across 22 states with 60+ new openings planned for the year. The brand's Modern Farmhouse prototype and Goldman Sachs-backed expansion push raise a core question for the industry: can a deeply regional chain scale to national relevance without losing what made it work?

QSR Pro Staff•8 min read•10
Restaurant
Industry Analysis•March 2026

Restaurant Brands International Posts 5.3% System-Wide Sales Growth as Burger King's Royal Reset Gains Traction

RBI delivered 5.3% system-wide sales growth for 2025, with Burger King U.S. comps up 2.6% and Popeyes scaling to a $2B run-rate. The $550M Royal Reset is showing results.

QSR Pro Staff•7 min read•10
000
Industry Analysis•March 2026

Raising Cane's Hits 1,000 Restaurants and Is Not Slowing Down: Inside the Fastest-Growing QSR Story in America

Raising Cane's opened its 1,000th restaurant on Hollywood Boulevard in March 2026. The privately held chain plans 100+ new locations this year as it targets 1,600 total and top-10 QSR status.

QSR Pro Staff•7 min read•10
Billion
Industry Analysis•March 2026

CAVA's Billion-Dollar Year: How the Mediterranean Chain Became Fast-Casual's Newest Powerhouse

CAVA crossed $1 billion in annual revenue for the first time in 2025, growing 22.5% year-over-year while opening 72 new restaurants. With 76 more planned for 2026 and a 1,000-store target by 2032, the Mediterranean chain is rewriting the fast-casual growth playbook.

QSR Pro Staff•8 min read•10
2026
Industry Analysis•March 2026

CAVA's Q1 2026: The Fast-Casual Chain That Defied Gravity

While Chipotle missed estimates and Sweetgreen's stock cratered 27.7%, CAVA posted $331.8M in revenue and 10.8% same-restaurant sales growth in Q1 2026. Here's what the Mediterranean chain is doing differently and why it matters for the fast-casual sector.

QSR Pro Staff•8 min read•10
500
Industry Analysis•March 2026

Jollibee's Quiet American Invasion: From Filipino Favorite to 500-Unit U.S. Chain

Jollibee Foods Corporation is pursuing one of the most aggressive international expansion plays in quick service, targeting 500 U.S. locations by 2030 with a U.S. IPO on the horizon. Here's what operators and investors need to understand about the $4.5 billion Filipino giant's American bet.

QSR Pro Staff•9 min read•10
76
Industry Analysis•March 2026

MCL Restaurant and Bakery Shrinks to Seven Locations After 76 Years of Cafeteria-Style Dining

MCL, once a 30-location Midwest cafeteria institution, is closing five more units this month and citing years of declining sales. What the chain's collapse reveals about America's dying cafeteria format.

QSR Pro Staff•6 min read•9
Buc
Industry Analysis•March 2026

Buc-ee's: How a Gas Station Became America's Most Beloved QSR Destination

Individual Buc-ee's locations generate M-M annually, 5-10x typical gas stations. The chain operates 50+ stores with 100-120 gas pumps each, legendary bathrooms, and brisket sandwiches that drive cult loyalty. This isn't a gas station. It's a phenomenon.

QSR Pro Staff•8 min read•9
350
Industry Analysis•March 2026

Wendy's Is Closing Up to 350 U.S. Locations. Here's What Went Wrong.

Wendy's posted its worst same-store sales decline since the pandemic and is now closing up to 358 U.S. restaurants in the first half of 2026. A breakdown of what went wrong: breakfast underperformance, value messaging failures, leadership instability, and franchise economics that no longer work.

QSR Pro Staff•10 min read•9
2026
Industry Analysis•March 2026

The Great QSR Bifurcation: Why the Gap Between Winners and Losers Is Widening in 2026

Only one-third of restaurant brands saw positive comp sales in 2025, and 2026 is shaping up as the year the middle disappears. The gap between QSR's strongest performers and its struggling chains is turning into a chasm, driven by consumer spending polarization, digital investment gaps, and a brutal new calculus on value.

QSR Pro Staff•10 min read•9
Wawa
Industry Analysis•March 2026

How Wawa Is Quietly Becoming a QSR Giant

With $18.6 billion in estimated revenue and food accounting for over 50% of sales, Wawa's 1,200-plus locations are pulling breakfast, lunch, and dinner traffic from traditional QSR brands. The convenience chain plans to nearly double its store count to 1,800 by 2030, and the competitive implications are enormous.

QSR Pro Staff•8 min read•7
900
Industry Analysis•March 2026

Applebee's and IHOP Under One Roof: Inside Dine Brands' 900-Location Dual-Brand Gamble

Dine Brands is betting its future on a dual-branded Applebee's-IHOP concept that generates up to 2.5x the revenue of standalone locations. With 80 open by year-end and a target of 900 over the next decade, this is the biggest format experiment in casual dining.

QSR Pro Staff•9 min read•7
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