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Sarah Mitchell•8 min read•4

The NRA's $1.55 Trillion Forecast and the 42% Profitability Crisis: Inside the 2026 State of the Restaurant Industry Report

Category:All Finance & Economics Industry Analysis Marketing & Growth Operations & Management People & Culture Technology & Innovation

168 articles|645 total published

QSR Pro Staff•10 min read•4

The Real Reason McDonald's Ice Cream Machines Are Always Broken

A $900 million lawsuit, an FTC investigation, and the story of how copyright law turned soft serve maintenance into a federal case. Inside the Taylor Company monopoly and the right-to-repair battle that followed.

QSR Pro Staff•9 min read•4

Why Subway Went From 45,000 Stores to 37,000 - And What Happens Next

The complete story of how the largest franchise system in history collapsed. Dollar footlongs, franchisee revolts, market saturation, and the $9.6 billion Roark Capital acquisition that inherited the mess.

QSR Pro Staff•7 min read•4

Wendy's Project Fresh Hits a Wall: U.S. Same-Store Sales Drop 11.3% as the Turnaround Stalls

Wendy's reported an 11.3% decline in U.S. same-restaurant sales in Q4 2025, with global systemwide sales falling 8.3% to $3.4B. Digital grew 12.4%, but is it enough?

QSR Pro Staff•7 min read•4

Beyond Meat Faces Delisting as QSR Partners Quietly Exit Plant-Based Menus

Beyond Meat received a Nasdaq delisting warning in March 2026 after its stock traded below $1 for 30 consecutive days. The company's collapse from a $14 billion peak now threatens the supply chain for restaurant chains that built menus around its products.

QSR Pro Staff•8 min read•4

Potbelly's Quiet Comeback: From Near-Extinction to 500 Shops and a $1.3M AUV

Potbelly will open its 500th shop in 2026, powered by a new parent company, a 40%-plus digital mix, and $1.3 million average unit volumes. Here is how a brand that once seemed headed for irrelevance engineered one of fast casual's quietest turnarounds.

QSR Pro Staff•9 min read•4

Chipotle Under Scott Boatwright: How the Post-Niccol Era Is Reshaping the Fast-Casual Giant

Scott Boatwright inherited one of fast casual's best-run machines, then immediately faced slowing traffic and a skeptical market. His operational DNA and protein-forward strategy offer a clear picture of where Chipotle is headed.

QSR Pro Staff•6 min read•4

KFC's American Decline: How the Original Chicken Chain Fell to Fifth Place

KFC, the chain that invented fast-food fried chicken in America, has fallen to fifth place among US chicken chains. Consumer spending dropped 4% to $4.34 billion as Raising Cane's and Wingstop surged past the Yum Brands stalwart, exposing structural problems no LTO can fix.

QSR Pro Staff•7 min read•4

Taco Bell's RING Strategy: How Cantina Chicken and a $3 Million AUV Target Are Rewriting the QSR Playbook

Taco Bell posted 7% same-store sales growth in 2025 while most QSR chains struggled. Its RING strategy targets $3 million AUVs, $5 billion in Cantina Chicken sales, and 10,000 units. Here is how the chain plans to get there.

Burger King's Whopper Gets Its First Overhaul in a Decade. Here's What It Costs Franchisees.

Burger King announced its first major Whopper recipe change in 10 years on February 26, 2026, updating the bun, mayo, and packaging. The upgrade carries a $4,000-per-year cost per location across 7,000+ US restaurants, arriving at an unusual moment: the brand is simultaneously closing 400+ locations and pressing through a $400 million turnaround plan.

Dave's Hot Chicken and Roark Capital: A Billion-Dollar Bet on Becoming the Next Wingstop

Roark Capital paid roughly $1 billion for a 245-unit Nashville hot chicken chain in June 2025. The math only makes sense if you understand the Wingstop playbook Roark has already run once before, and why Dave's Hot Chicken might be the one brand positioned to repeat it.

Raising Cane's Opens Its 1,000th Restaurant on Hollywood Boulevard

Raising Cane's milestone 1,000th location on Hollywood Boulevard is more than a vanity number. It signals a brand with serious scale ambitions, a World Cup strategy, and a founder finally coming home.

Starbucks' 1,000-Store Makeover and the Death of Pickup-Only

Starbucks is overhauling at least 1,000 North American locations by year-end while phasing out the mobile-order pickup stores it championed just two years ago. The reversal offers a case study in unit economics, brand identity, and when the digital-first playbook breaks down.

The Drive-Thru Is Being Redesigned from the Ground Up

Multi-lane configurations, mobile pickup windows, AI-powered order verification, and accuracy scales are transforming the fast food drive-thru. After 75 years with essentially the same design, the industry's most important channel is getting a complete overhaul.

Burger King's $350 Million China Bet: RBI and CPE Target 4,000 Restaurants by 2035

Restaurant Brands International has completed a joint venture with CPE that injects $350 million into Burger King China, targeting 4,000 locations by 2035. With CPE taking 83% ownership and a 20-year master development agreement in place, this is the biggest QSR international expansion bet of 2026.

One in Eleven Full-Service Restaurants Could Close This Year. Here's the Data.

Black Box Intelligence data shows 9% of full-service restaurants are at risk of closure in 2026, with 3% already past the point of no return. The format divergence between fast casual and traditional sit-down dining is accelerating.

White Castle's Texas Gambit: Why the Slider Icon Is Finally Crossing the Red River

White Castle will open its first-ever Texas location at Grandscape in The Colony this summer, marking only the chain's seventh outpost outside the Midwest and a calculated bet on the nation's most competitive QSR battleground.