Dairy Queen

Berkshire Hathaway · EST. 1940 · Minneapolis, Minnesota

+ CompareFranchise requirements
US UNITS4,1962025 record · QSR Pro estimates
GLOBAL UNITS7,0002025 record · QSR Pro estimates
FRANCHISED %90%2025 record · QSR Pro estimates
FRANCHISE REQUIREMENTSView source notes ↓Primary-source review pending

01Our Coverage

Latest

Dairy Queen Gives Phil Crawford a Broad Technology Mandate

Dairy Queen named Phil Crawford CTO over corporate IT and restaurant technology. His mandate connects commerce strategy, franchise support and leadership succession.

Sep 15, 2026

The Dessert Void: Why QSRs Are Abandoning Sweets and What's Filling the GapMar 19, 2026Sonic Drive-In Franchise Review: The Unique Economics of Carhops and Drive-In ServiceNov 5, 2025

02About the Brand

Soft-serve ice cream and fast-food restaurant chain

FIG 1 — US UNIT COUNT, 2019–2025

RECORD YEARS AND SOURCE LABELS BELOW

Records can refer to different reporting dates within a year. Estimates are identified in the source labels; these records are not a like-for-like growth calculation.

2019
QSR Pro estimates
2020
QSR Pro estimates
2021
QSR Pro estimates
2022
QSR Pro estimates
2023
QSR Pro estimates
2024
QSR Pro estimates
2025
QSR Pro estimates
QSR Pro Advisory

Evaluating a Dairy Queen franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

Talk to Advisory