Local Store Marketing
Marketing activities and spending directed by individual franchisees to drive traffic in their specific trade area, often required at 1-2% of sales.
Related Terms
Marketing Fund
A cooperative advertising fund where franchisees contribute a percentage of sales (typically 1-4%) for system-wide marketing campaigns managed by the franchisor.
Trade Area
The geographic area from which a restaurant draws the majority of its customers, typically defined by drive time or distance radius.
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Operations & Management