Menu Mix
The distribution of sales across different menu items or categories, analyzed to optimize profitability, inventory, and kitchen operations.
Related Terms
Ticket Average
The average dollar amount spent per customer transaction, calculated by dividing total sales by number of transactions. Also called average check or check average.
Food Cost Percentage
The ratio of food and beverage costs to total sales revenue, typically expressed as a percentage. QSR industry benchmarks range from 25-35% depending on concept.
Menu Engineering
The strategic analysis and design of menu items, pricing, and placement to maximize profitability, balancing popularity and contribution margin.
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Shipley’s new catering channel pairs a dedicated menu with advance notice. The operating opportunity lies in how each shop plans capacity and handoff.
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The expanded integration covers nested modifiers, changing availability and channel prices. Operators need to test the exceptions as carefully as the order flow.
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People & Culture