Marketing
Frequency
How often customers visit a restaurant, typically measured as average visits per customer per month or year. A key driver of sales growth.
Related Terms
Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
Traffic vs. Ticket
Analysis separating same-store sales growth into transaction count (traffic) versus average check (ticket) components, revealing underlying sales drivers.
Customer Lifetime Value
The total net profit expected from a customer over their entire relationship with the brand, considering frequency, average spend, and retention.