Customer Lifetime Value
The total net profit expected from a customer over their entire relationship with the brand, considering frequency, average spend, and retention.
Related Terms
Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
Frequency
How often customers visit a restaurant, typically measured as average visits per customer per month or year. A key driver of sales growth.
Related Articles
Dunkin’s Fall Campaign Moves From Breakfast to Afternoon Lattes
A creator meal, capped espresso codes and a four-hour latte offer give customers three ways to participate in Dunkin’s fall campaign.
Marketing & GrowthBounteous and Deliverect link branded ordering with restaurant fulfillment
The partnership pairs NomNom’s customer experience with Deliverect’s ordering infrastructure. Earlier product accounts explain the division of work without implying a completed joint rollout.
Technology & InnovationWendy’s Gives Tariq Hassan a Combined Marketing and Customer Growth Role
The August leadership change puts customer growth alongside marketing as Wendy’s works through weak U.S. sales. Operators need shared measures and a clear feedback route.
People & CultureDoorDash’s $8 Discount Cap Changes the Flavor Fest Economics
The summer campaign creates a window to measure customer trial, order contribution and repeat business. Its headline budget is not a merchant payout.
Marketing & GrowthSevenRooms launches Channel Connect to sync restaurant reservations
Channel Connect became available June 16, including to eligible noncustomers. Its local software license clarifies data and compatibility responsibilities.
Technology & Innovation