Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
Related Terms
Customer Data Platform
Integrated technology collecting and analyzing customer behavior across channels - mobile app, loyalty, transactions - to enable personalized marketing.
Frequency
How often customers visit a restaurant, typically measured as average visits per customer per month or year. A key driver of sales growth.
Customer Lifetime Value
The total net profit expected from a customer over their entire relationship with the brand, considering frequency, average spend, and retention.
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