Customer Data Platform
Integrated technology collecting and analyzing customer behavior across channels - mobile app, loyalty, transactions - to enable personalized marketing.
Related Terms
Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
Personalization
Using customer data to tailor menu recommendations, offers, and communications to individual preferences and purchase history.
Data Analytics
Analyzing transaction data, customer behavior, and operational metrics to identify trends, optimize performance, and inform strategic decisions.
Related Articles
AlixPartners Analyzed 90,000 Restaurants. The Math Behind the Value War Has Fundamentally Changed.
New data from AlixPartners' Proprietary Pricing Platform reveals that menu prices outpaced inflation across 90,000 locations, but transaction values fell behind. With gas at $3.94 a gallon and Oxford Economics projecting the slowest consumption growth since 2013, the restaurant pricing playbook is being rewritten in real time.
Finance & EconomicsThe Confidence Gap: Restaurant Operators Expect Growth in 2026. Their Customers Have Other Plans.
Nearly nine in ten restaurant operators say they are optimistic about 2026. Meanwhile, 68% of consumers are cutting back on dining out and spending $25 less per week than they did last summer. The gap between what operators believe and what customers are doing has never been wider.
Industry AnalysisLTO Fatigue Is Real: Placer.ai Data Shows McDonald's Big Launches Generating Only Modest Traffic Lifts
McDonald's Shamrock Shake and Big Arch Burger generated short-lived, single-digit traffic bumps in early 2026. Placer.ai and AlixPartners data reveal a broader pattern: the industry's go-to traffic weapon is losing its edge as consumers grow more selective.
Marketing & GrowthCounter Service Is Steve Ells' Second Act. This Time, the Tech Is the Point.
The Chipotle founder and a Peloton cofounder are building a sandwich chain on proprietary technology. Four Manhattan locations in, Counter Service is a test case for whether data-driven infrastructure can scale real food the way Chipotle once did.
Industry AnalysisRestaurants Are Losing $20 Billion a Year to Missed Phone Calls. AI Is Finally Fixing It.
Over 40% of restaurant phone calls go unanswered during peak hours, costing the industry an estimated $20 billion annually. A new wave of AI phone ordering platforms is turning that dead air into revenue, and the economics are hard to argue with.
Technology & Innovation