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  3. National Accounts
Marketing

National Accounts

Large corporate customers or partnerships negotiated at the system level, such as employee meal programs or co-marketing agreements.

Related Terms

Catering

Off-premise sales for group events, meetings, and parties, typically requiring advance ordering and specialized packaging.

Related Articles

The $1.9 Billion World Cup Meal: What Technomic's Forecast Means for QSR Operators in 16 Host Cities

Technomic projects the 2026 FIFA World Cup will add $1.9 billion to U.S. food-service revenue. With 78 matches across 16 cities, 742,000 incremental international visitors, and hotel revenue surging 25% in host markets, QSR operators have a narrow window to capture outsized traffic. Here is where the money lands and how to get in front of it.

Operations & Management

Restaurant Labor's Paradox: 7.1% Unemployment, and Operators Still Can't Hire

Food service unemployment hit 7.1% in February, nearly double the national average. Yet 54% of operators say a shrinking labor pool is their top concern. Both things are true at the same time, and the explanation reveals a structural shift that no wage increase alone will fix.

Operations & Management

Popeyes Appoints Chris Padoan as COO, Expands Field Team 75% in Turnaround Push

Restaurant Brands International named Burger King veteran Chris Padoan as Popeyes COO and expanded the chain's field operations team by 75%, the latest moves in a turnaround effort after four consecutive quarters of same-store sales declines.

People & Culture

DoorDash Launches Emergency Fuel Relief as Iran Conflict Sends Gas to $4 a Gallon

DoorDash activated an emergency fuel relief program on March 23 as gas prices hit $3.98/gallon nationally, up 35% in one month. The oil price shock from the Iran conflict is sending delivery costs surging across the restaurant supply chain.

Operations & Management

International Pizza Expo 2026: What the World's Largest Pizza Trade Show Reveals About a $46 Billion Industry

The International Pizza Expo returns to Las Vegas this week with 10,000 professionals, 500 exhibitors, and a competitive landscape that mirrors the industry itself: winners pulling away while weak operators struggle to survive.

Industry Analysis
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