Bounteous and Deliverect link branded ordering with restaurant fulfillment

Bounteous and Deliverect announced a global partnership August 24 to connect branded digital ordering experiences with fulfillment infrastructure across restaurant and convenience-store channels, from carryout and delivery to catering.

The companies pair Bounteous’ NomNom platform, which shapes the guest’s digital experience, with Deliverect’s ordering and fulfillment systems. The announcement also names dine-in and drive-thru service. The partnership announcement

The intended handoff connects a brand’s ordering experience with the systems that send orders into restaurant operations.

The companies cite separate existing businesses: NomNom serves more than 30 restaurant brands representing over $3 billion in annual digital revenue; Deliverect supports more than 80,000 locations. Those figures do not measure adoption of the new joint integration.

The partners plan further integration work but name no joint restaurant deployment, pricing or measured operating result. Earlier NomNom features do not establish what each brand can use through this connection.

NomNom began around connections to other platforms#

NomNom’s earlier history helps explain why the partnership joins complementary functions. In a November 11, 2021, first-person account, Hathway co-founder Jesse Dundon described building the framework after his agency’s work on Jamba Juice mobile apps introduced it to Olo. Dundon’s account at Bounteous

Hathway began its Olo partnership and the first NomNom versions in 2016. Dundon said that work opened a path to integrations with loyalty platforms including Punchh, Paytronix and SessionM.

He connected the software’s role to the agency’s services: building custom branded applications around the technology partners restaurants already used. NomNom was therefore part of a combined product-and-services approach, rather than simply a standard ordering page carrying a restaurant logo.

The account accompanied Hathway joining Bounteous, with the acquisition completed November 5, 2021. It supplies the product’s lineage and an explanation of its integration-oriented design.

Dundon said joining Bounteous would add data, analytics, digital marketing and engineering resources. His account describes an agency scaling the people behind its software as well as the software itself.

Reusable components still leave room for specific guest journeys#

Bounteous’ February 22, 2022, NomNom update described a modular architecture released the previous July. Capabilities were packaged into components that could be tested separately and reused across applications. Examples included Apple Pay, AWS Cognito for identity management, and mParticle for customer-data connections. The NomNom 3.0 account

The same report provided concrete examples from 2021. Noodles & Company added a delivery tracker to its app and ordering site. Raising Cane’s implemented group ordering, while Panda Express introduced a location-aware feature allowing dine-in guests to order from their phones.

Each example solves a different guest problem. Tracking a courier, collecting a group’s selections and placing a dine-in order are separate experiences, even when they share underlying software.

Bounteous also said migration evaluations for older clients could consider existing customizations, product roadmaps and guests’ channel preferences. Reusable components did not erase those differences.

For defects within a shared package, Bounteous described a practical maintenance benefit: teams could fix the package once. Applications using that package could then share the repair, reducing repeated work across brands.