Marketing
Personalization
Using customer data to tailor menu recommendations, offers, and communications to individual preferences and purchase history.
Related Terms
Customer Data Platform
Integrated technology collecting and analyzing customer behavior across channels - mobile app, loyalty, transactions - to enable personalized marketing.
Loyalty Program
A marketing program that rewards repeat customers with points, discounts, or exclusive offers to drive frequency and gather customer data.
AI Recommendations
Machine learning algorithms that suggest menu items based on customer history, preferences, time of day, and purchase patterns to increase ticket size.